embraces “meaningful touches of realism” with new iPad application

| July 12, 2010 | 0 Comments



Meredith Mobley
Marketing Communications Coordinator
Phone: 757-351-7366
Fax: 757-961-4827 embraces “meaningful touches of realism” with new iPad application

New iPad application offers an intuitive display to renters searching for apartments

NORFOLK, Va.-(July 12, 2010) –, a leading resource for apartment searches nationwide and a division of Dominion Enterprises, has announced the launch of its free iPad application. The application, which mimics a realistic apartment search experience for prospective renters, is available for download in the iTunes store today.


The iPad application was intuitively designed to cater to the tech-savvy consumer. The app incorporates popular iPad and iPhone features such as the ability to swipe through and enlarge property photos in a photo gallery. The application also adjusts the orientation-landscape or portrait- in which it may be viewed. With a map that is fully integrated into the search page, the prospective renter can change their apartment search location by simply moving the map.


“Apple specializes in creating integrated applications in an effort to provide a very unique user experience on the iPad,” noted Brock MacLean, senior vice president of national sales and development, For Rent Media Solutions. “We wanted to create that same experience for our end users. By incorporating features that mimic tasks familiar to renters during the apartment searching process, the iPad application offers meaningful touches of realism.”


Results are instantly presented to the renter upon accessing the application. They can search for apartments using the map feature and use the notepad feature on the right to review the results. When using the notepad feature, once the renter has reviewed all the properties that have appeared on that page, they can “turn the page” and be presented with more listings. The iPad application is also the only iPad application in the multi-housing industry to incorporate full screen videos.


The iPad application is the latest product in the mobile suite offered by For Rent Media Solutions. In addition to the iPad, the business offers a mobile site with social sharing capabilities, an iPhone application complete with an augmented reality feature, an Android application, a BlackBerry application and a text messaging product. All products in the mobile suite were designed to accommodate the user on the go and provide an additional way for renters to communicate with property managers, ultimately creating the potential to generate more leads.


To download the iPad application, click here.


About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes over 100 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites:®, SeniorOutlook.comTM,®, and ParaRentar.comTM.  What’s more, with’s Mobile suite of products, apartment shoppers can easily find their next apartment on their mobile phone and share property listings on social media websites like Facebook and TwitterTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together any time, any place.


About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit



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