Press Room

FOR IMMEDIATE RELEASE 

Contact:  
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

NORFOLK, Va.-(September 21, 2009)- A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000^th Community Theater^® online video. Both records point to the expanding role of online video in the multi-housing industry.

“For Rent Media Solutions understands why it’s important for multi-housing professionals to incorporate video into online marketing efforts,” says Terry Slattery, president of For Rent Media Solutions. “Combined, top social media and video sharing sites like YouTube^TM and MySpace^TM attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video’s effectiveness and support the appeal of online video amongst consumers.”

Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. For Rent Media Solutions^TM distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of For Rent Media Solutions’ 2,000th live video re-emphasizes the company’s support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine^® has a unique URL that guides apartment seekers directly to that listing’s ad on ForRent.com, the main location where Community Theater videos are housed.

Visit comScore.com to view additional collected data on the U.S. online video market. To learn more about online video and For Rent Media Solutions’ online video strategy, contact Mike D’Alba, director of mobile media.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Multi-Housing Industry Professionals Seek New Marketing Techniques During 2007 Brainstorming Sessions^TM

For Rent Media Solutions^TM informs multi-housing industry professionals about additional marketing opportunities

NORFOLK, Va.-(November 14, 2007) - As the exclusive diamond sponsor for Multifamilypro’s 2007 Brainstorming Sessions, For Rent Media Solutions, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, is generating awareness among property managers about the various points of contact they can use to reach apartment seekers.

With the theme “Ideas That Rock”, this year’s Brainstorming session will be held at the Rio All-Suite and Casino hotel in Las Vegas from November 14-16. For Rent Media Solutions has been a top sponsor for the event since 1994, holding the position of diamond sponsor for nearly a decade.

“For Rent Media Solutions has been the exclusive diamond sponsor for the Brainstorming Sessions since 1998,” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “We have found that consumers are not only changing the way they communicate, but the way they seek information as well. This year, we will use our position at Brainstorming to inform the multi-family housing industry on the many ways consumers are changing the way they communicate and seek information. We will also educate industry professionals on various points of contact that can be used to reach the apartment seeker, including innovative approaches like mobile marketing, instant messaging and streaming video, as well as more traditional means like phone leads, guest cards and email.”

By offering a variety of marketing approaches, For Rent Media Solutions is allowing the property manager to connect with their potential renter in a manner that best accommodates them during their apartment seeking process. Industry professionals who attend this year’s Brainstorming Sessions will have the opportunity to learn more about alternative techniques like streaming video and mobile marketing.

According to an August 2007 study by MarketTools, over a three month period 43 percent of U.S. mobile users sent text messages and 4.2 million mobile users sent text messages to respond to “off-mobile” advertisement, such as contest, coupons or information about products, brands and services. Mobile marketing is proving to be an effective way to reach the end-consumer. In June, For Rent Media Solutions launched its text messaging package, which is now available in limited markets nationwide. Property managers have the opportunity to include a unique keyword in their print advertisements listed in For Rent Magazine^®. They also have the opportunity for placement on the magazine’s cover, on ForRent.com as well as additional on-site signage. The curious apartment seeker sends a text message with the property’s unique keyword to the short code 47368 (4RENT). Within seconds the apartment seeker receives a text message with information about the property.  

It is evident that online video is also being incorporated into the consumer’s online experience. According to eMarketer, 66 percent of Americans watch online video advertisements and 46 percent take action on what they’ve seen. comScore Media Metrix states that nearly 134 million Americans viewed online video in July 2007.

During Brainstorming, industry professionals can learn more about Community Theater^TM, a customized streaming video package for their community; which can be shown on ForRent.com and ParaRentar.com as well as the management company’s site and a variety of video-sharing websites. It includes a professional voice over, production and editing, and a video e-mail brochure to send to prospects for follow up.

“For Rent Media Solutions clients who utilize Community Theater will drive traffic to their site,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “They have the opportunity to build their company’s brand awareness as well as raise company perception to their audience.”

Apartment industry professionals will have the opportunity to learn more about the various points of contact offered by For Rent Media Solutions during the conference.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, Apartamentos Para Rentar^®, Florida Condominium and Townhome and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Print and Online Marketing Duo Increases Reach to Apartment Seekers in Louisville

Louisville property managers use cutting-edge marketing techniques to influence apartment seekers

NORFOLK, Va.-(November 8, 2007) -Louisville property managers are reaching apartment seekers through innovative marketing approaches, including one of the newest publications in the market, ForRent.com^TM-The Magazine and online components like the ForRent.com^® interactive Room Planner and streaming video package, Community Theater^TM. The magazine and Web site are both owned by For Rent Media Solutions^TM, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises.

The Print and Internet combination offered by ForRent.com-The Magazine has changed the playing field among publications in the multi-housing industry. A recent study by iProspect reveals that 35% of online search users are driven to search as a result of an offline channel such as newspapers and magazines. ForRent.com-The Magazine merges print apartment listings with their Internet listing on ForRent.com, offering a strong Print and Internet combination that allows property managers to maximize their visibility. Through this publication, property managers can list their property in the magazine and direct apartment seekers to their listings online through the property’s distinct URL at the bottom of the page.

“The Print and Internet combination provided by ForRent.com-The Magazine has proven to be an excellent resource for property managers who are seeking additional approaches to market their communities,” says Anita Williams, ForRent.com-The Magazine regional manager. “It also creates a great opportunity for apartment seekers to see some of the best apartments for rent in Louisville.

ForRent.com-The Magazine can be found in convenient locations such as Wal-Mart, Meijers, Wild Oats, Hollywood Video, Big Lots and in highly visible outdoor boxes. The publication can also be found at local restaurants, universities and gas stations, as well as the Chamber of Commerce and Preferred Employers. Property managers in Birmingham, Nashville, Oklahoma City and Connecticut as well as Raleigh, Charlotte, and the Triad area of North Carolina, utilize this publication as a modern and innovative approach to marketing their apartment communities.

All listings in the print publication can be found on ForRent.com, which caters to the end-user’s online experience. Room Planner, an exciting interactive feature, allows apartment seekers to create the apartment of their dreams before they decide to rent. Streaming video has also been introduced, allowing property managers to advertise their product in a way that has never been done before. Community Theater is a streaming video package that offers ForRent.com clients custom video for their community. The streaming video package also includes production and editing, a professional voice over and a video e-mail brochure to send to prospects for follow up.

“I truly benefit from the interactive room planner feature on ForRent.com,” says Cris Oliver, assistant property manager for Summit Place Apartments. “It helps future residents lay out their apartment before they even look at our property. I always suggest they go online and try it. ForRent is a step ahead of any other website.”

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, Apartamentos Para Rentar^®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE
Contact: 
Wendy Froehlich
Marketing Director
  Wendy.Froehlich@forrent.com
 Phone: 757-961-4695
Fax: 757-282-6015

ForRent.com® wins Technology Choice Award by Multi-Housing News Magazine

Magazine readers chose ForRent.com as a leading Internet Listing Service for 2006

Norfolk, VA-(November 6, 2006) - For Rent Media Solutions^TM, a leading apartment resource for searching apartment communities nationwide and a division of Dominion Enterprises, is proud to announce that ForRent.com has been chosen as a leading Internet Listing Service by the readers of Multi-Housing News Magazine.

“We are honored to be chosen as a recipient of the Technology Choice Awards,” says Amanda Hiller, general manager of ForRent.com.  ”This award is particularly impressive because votes came from the readers of Multi-Housing News magazine.  In an effort to make ForRent.com more user-friendly, we will continue to develop the functionality of our site.  I am sure these changes will put us in the running to be recognized as a 2007 Technology Choice Award recipient as well.”

According to the magazine, the Technology Choice Awards recognizes those organizations that stand apart from the rest and deserve to be celebrated as the industry’s very best.  Readers fill out a ballot and select the Internet Listing Service that best fits the criteria that is given; this category consisted of 11 different websites.

“We salute ForRent.com as a winner of the 2006 Technology Choice Awards,” says Patrick Brennan, publisher of Multi-Housing News Magazine.  ”They have earned the respect and admiration of some of the toughest critics-their audience. Our readers cast their votes by the thousands this summer to determine the top technology providers in the Internet Listing Service category.”

Winners of the Technology Choice Awards appeared in the October 2006 issue of Multi-Housing News Magazine.

About For Rent Media Solutions^TM

Headquartered in Norfolk, VA, For Rent Media Solutions^TM is a division of Dominion Enterprises.  As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 85 magazines covering more than 190 markets nationwide, as well as Senior Outlook^®, Para Rentar^®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional websites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^® ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 
Contact:
Wendy Froehlich
Marketing Director
 Wendy.Froehlich@forrent.com
 Phone: 757-961-4695
Fax: 757-282-6015

For Rent Media SolutionsTM Announces the launch of ForRent.comTM-The Magazine in Nashville, Tenn.

The magazine serves as an additional resource for Nashville apartment seekers when searching for apartments in their area.
           
Norfolk, VA-(October 19, 2006) - Nashville apartment seekers now have an additional resource to use when looking for apartments for rent in their area. For Rent Media Solutions, the leading apartment resource for searching apartment communities nationwide and a division of Dominion Enterprises, is excited to announce the arrival of ForRent.com-The Magazine, which debuted in Nashville on August 24^th.

“Every apartment listing in ForRent.com-The Magazine is accompanied by a link to that apartment community’s page on the For Rent website, providing apartment seekers with the powerful combination of print and internet,” says Judy Gogol, Vice President of Sales for the Southeast, North Midwest and Mid-Atlantic region. “On the website, you will also find floor plans and virtual tours, as well as wide variety of pictures and description of the community.”

Offering both print and online access to apartment listings has proven to be a successful marketing combination for For Rent Media Solutions’ customers. Since the December 2005 arrival of ForRent.com-The Magazine in Raleigh, N.C., LEADS^TM for print and internet advertisers have increased by over 550 percent compared to LEADS of those who use online advertising only.

“This free 60 page magazine produced by For Rent Media Solutions is now available to people seeking apartments for rent in Nashville and will be distributed in targeted locations in the Nashville area, including Big Lots, Food Lion, Publix, Wal-Mart, Regal Cinemas, Opry Mills Mall and other high traffic locations,” says Anita Williams, regional manager for ForRent.com-The Magazine. “The magazine, published monthly, will offer a variety of apartment communities from which readers can make a selection.”

Nashville is the fifth ForRent.com-The Magazine to be launched since December 2005. The magazine can also be found in Raleigh, Charlotte and the Triad area of North Carolina as well as Birmingham, A.L. For Rent Media Solutions expects to expand the magazine into Connecticut by the end of this year.

About For Rent Media Solutions^TM

Headquartered in Norfolk, VA, For Rent Media Solutions^TM is a division of Dominion Enterprises.  As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 84 magazines covering more than 190 markets nationwide, as well as Senior Outlook^®, Para Rentar^®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional websites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^TM, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 
Contact:
                                                                                Wendy Froehlich
                                     Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
                                                                                                            Fax: 757-282-6015

Brock MacLean joins For Rent® as Vice President of National Sales and Development

Brock MacLean selected to fill the position of Vice President of National Sales and Development, bringing with him 12 years of industry experience.

Norfolk, VA (September 18, 2006) - For Rent, a division of Dominion Enterprises, the nation’s leading apartment resource for locating over 40,000 apartments for rent, is proud to announce the addition of Brock MacLean as the company’s new Vice President of National Sales and Development.

“This is a tremendous opportunity to work with the advertising leader in the multi-family housing industry,” says MacLean. “I look forward to working with our customers to provide continued value in the For Rent print publications and to developing innovations in our online presence that both enhance consumer experience and drive results for our advertisers.”

MacLean, a 12 year veteran in the multi-family industry, previously held the role of Regional Sales Manager for the For Rent San Diego office in 1994. In 1996, he joined Rent Roll, the predecessor to Real Page, Inc. as their Director of National Sales. The experience gained allowed MacLean to venture out on his own, forming a company called Resident Awards, which was acquired by RealPage, Inc. in 2003. As a part of this acquisition, he assumed the role of Vice President of Property Marketing Sales.  MacLean’s most recent position was Vice President of Sales for StandardCall, a division of Who’s Calling. MacLean had been with the company since 2004.

“It is evident by Brock’s extensive background in our industry that he will bring a wealth of knowledge to this position,” says Terry Slattery, Vice President and General Manager of For Rent. “With him leading our National Sales and Development departments we anticipate a significant amount of growth in these areas, solidifying our position as the nations leading apartment resource.”

MacLean rejoined For Rent on September 1, 2006 as the Vice President of National Sales and Development. In this position, he has taken over the responsibilities of former Vice President of Nationals Sales and Marketing, Terry Slattery. Slattery was promoted to Vice President and General Manager of For Rent in July. MacLean will also concentrate on strengthening For Rent’s commitment to the partnership as well as the acquisition and development of new strategic businesses for our company.

ABOUT FOR RENT^®

Headquartered in Norfolk, Va., For Rent^® is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT DOMINION ENTERPRISES

Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionnterprises.com/.

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