Press Room

 FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Meisenheimer eager to reinforce integrated marketing in multifamily housing industry

New vice president of sales added to For Rent Media Solutions executive team

NORFOLK, Va.-(Jan. 20, 2010)-Ann Meisenheimer, former regional manager for For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has been promoted to vice president of sales. Meisenheimer will transition into the role this February.

“This is an exciting time for For Rent Media Solutions, as the multifamily housing industry fully embraces an integrated marketing solution,” says Meisenheimer. ”I am honored to join our senior management team, as we continue to set the pace for product innovation, quantifiable marketing communications, and a synchronized media platform for our consumers.”

Meisenheimer joined For Rent Media Solutions in 1997 as a general sales manager, and played an integral part in the launch of the Chicago For Rent Magazine. Under her guidance, Chicago has grown to become one of the company’s top markets. She was promoted to Mid-West North regional manager, her most recent position, in 2007. As regional manager, Meisenheimer used her industry insight, product knowledge and passion for the business to make tremendous progress in this region.

Meisenheimer is filling the role that will be left vacant as a result of Sarah Malone’s retirement. In this new role, Meisenheimer will oversee all sales, training and operations for the company’s Northwest, Southwest, and Southern California regions. She will also oversee sales and operations for the After 55^TM Housing and Resource Guide division.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

ForRent.com embraces virtual communication through new Layar mobile application
Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser

NORFOLK, Va.-(Dec. 1, 2009) -ForRent.com, anchor Web site of For Rent Media Solutions^TM, a division of Dominion Enterprises, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of their iPhone^® 3G S or Google Android mobile phone with a “layer” that shows them all the available apartments on ForRent.com within a 10-mile radius.

As a free mobile application, available from the iTunes Store or from Android Markets, Layar shows users their surroundings by displaying real-time digital information on top of reality through the camera of their cell phone. Once the apartment seeker selects the property of their choice, phone and email contact information appears at the bottom of the screen. Through the Layar application, they can also access the ForRent.com mobile site for even more property information.

“Mobile media is a leading method of communication among consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, 80.1 million mobile users browse or use mobile applications. While an additional 31 percent use text messaging. The Layar application has been well received worldwide. As the first Internet listing service to use this application, we are proud to be connected to the next step in mobile technology and look forward to the future of mobile media.”

To find ForRent.com listings through Layar, apartment seekers must download the Layar application. Next, they search for the term “apartments” or “ForRent.com” to find the ForRent.com mobile application icon. From there, they simply point their phone in any direction and all available apartments on ForRent.com within a 10-mile radius will appear on the screen as colored pins.

The new mobile application is the latest addition to For Rent Media Solutions’ comprehensive mobile marketing suite of products that cater to the apartment seeker on the go, including the ForRent.com text messaging product, mobile Web site, and two additional mobile applications available through the iPhone^TM and T-Mobile G1^TM (GPhone).

To learn more about Layar and the ForRent.com application, please contact Mike D’Alba, director of mobile marketing at dalba@forrent.com.  

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition Web sites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 

Contact:                                                                                                                           
Meredith Mobley                                                                                      
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Viva La Vie Boheme in your apartment and win tickets to RENT: The Broadway Tour

ForRent.com and RENT: The Broadway Tour launch the “Viva La Vie Boheme” Facebook photo contest

NORFOLK, Va.-(Nov. 19, 2009)-ForRent.com, a division of Dominion Enterprises, and RENT: The Broadway Tour, celebrate the apartment living lifestyle with the “Viva La Vie Boheme,” Facebook photo contest. “Viva La Vie Boheme,” is the cry of Bohemians in the musical RENT meaning “Long Live Bohemia.” The contest asks apartment seekers to submit photos showing how they live “la vie boheme” in their apartments.

ForRent.com and RENT: The Broadway Tour will fly the winner and a friend to Sacramento, Calif., to attend the final performance of RENT: The Broadway Tour in February. Three finalists will each receive memorabilia from the show.

To participate, contestants must become a fan of the ForRent.com Facebook fan page and upload pictures of their free-spirited, apartment living lifestyle. In Facebook, visitors will be allowed to vote on their favorite photo through the “like” feature. The five photos with the most “likes” will be submitted to the cast of RENT who will pick the winner.

The contest consists of three phases:

o        Phase I: Submission, Nov. 9 - Dec. 15, 2009

o        Phase II: Voting,  Dec. 16 - Jan. 4, 2010

o        Phase III: Judging,  Jan. 5 - 8, 2010

“The ‘Viva La Vie Boheme’ Facebook contest is an exciting and creative way for apartment seekers to show how they celebrate the apartment living lifestyle,” says Terry Slattery, president, For Rent Media Solutions. “ForRent.com and RENT: The Broadway Tour have established strong followings, we look forward to seeing snapshots into the daily lives of ForRent.com followers and RENT fans.”

Visit the ForRent.com blog for more details. Apartment seekers and enthusiasts of RENT: The Broadway Tour can learn more about the contest through the RENT: The Broadway Tour Web site.

About RENT: The Broadway Tour

Adam Pascal, Anthony Rapp and Gwen Stewart reprise the roles they originated on Broadway in “Rent: The Broadway Tour” currently touring across the United States until February 2010. Over the course of its groundbreaking 12-year New York run, “RENT” transformed the definition of musical theater — and changed Broadway forever. Set in NYC’s East Village, “RENT” is a modern take on the classic Puccini opera, La Boheme. It tells the unforgettable story of a group of young artists learning to survive, falling in love, finding their voices and living for today.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Headquartered in Norfolk, Va., with 5,400 employees nationwide, the company provides a comprehensive suite of technology-based marketing solutions, more than 45 market-leading Web sites, and 450 magazines. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

ForRent.com^® Expands Mobile Reach Among Apartment Seekers with New iPhone^® Application

The new application offers ease of access for iPhone and iPod touch^® users

NORFOLK, Va.-(April 22, 2009)- ForRent.com, anchor Web site of For Rent Media Solutions^TM, a division of Dominion Enterprises, has launched a new iPhone^® and iPod touch^® application. The free feature offers many of the same functions found on ForRent.com and brings apartment seekers the convenience of searching for apartments in the palm of their hands.

iPhone and iPod touch users can download the application from the iTunes^® Application Store via their phone or the Apple site. Once they reach the site, doing a search for the term “ForRent.com,” will take the user directly to the application.

“The ForRent.com application gives apartment seekers the opportunity to view surrounding properties from the map feature, watch an online Community Theater^® video of the property, and view floor plans-three elements not found in any other apartment search application,” said Brock MacLean, senior vice president of national sales and development, For Rent Media Solutions.

The ForRent.com application lets apartment seekers browse through thousands of apartment listings nationwide. It also allows users to view descriptions, videos, pictures, and floor plans, save their results and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property’s page. From the map, apartment seekers can zoom in and out to get a clearer view of the property and its proximity to surrounding apartment communities.

“Businesses understand the marketing power behind having an application on the popular iPhone and iPod touch,” notes Terry Slattery, president, For Rent Media Solutions. “Facebook alone has found that each month, 25 million of its users access Facebook.com via a mobile device. That’s  4 million a day. Since the April 7 launch of the ForRent.com application, it has been downloaded more than 2,500 times-a testament to the need to have instant access to information.”

According to research done by comScore Media Metrics, among an audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily, more than double the size of the audience last year.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

For Rent Media Solutions^TM Launches LEADS^TM Dashboard

The new LEADS Dashboard offers easier, more efficient approach to media monitoring

NORFOLK, Va.-(April 21, 2009)-For Rent Media Solutions^TM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announces the launch of the new LEADS^TM Dashboard. The dashboard was designed to offer a more streamlined approach for property managers to monitor their advertising performance and drive more leads.

“Property managers today are challenged to get more done with fewer resources” said Terry Slattery, president, For Rent Media Solutions. “In these economically challenged times, we understand the importance of proving advertising value for our clients. The new LEADS Dashboard lets our account executives act as total media consultants for our clients, evaluating the overall health of their advertising.”

To better accommodate clients’ needs, For Rent conducted a survey amongst 71 national and local advertisers and decision makers. According to the respondents, walk-in visits, e-mail guest cards and phone calls ranked high as the most valuable type of response from apartment seekers. For Rent used these findings to redesign the tool to sort and color-code data based on lead type, allowing clients to easily find the information they are seeking.

According to a January 2009 survey done by MENG & Anderson Analytics, customer retention, marketing ROI and lead generation rank high as top marketing concepts that are important to marketing executives. For Rent’s newly redesigned tool will be especially beneficial to the property manager who is constantly watching their advertising. In a business climate when conditions are unstable, the LEADS Dashboard offers a quick overall snapshot of all For Rent Media Solutions advertising being used by a property manager so they can effectively monitor their results.

“Apartment managers are looking for ways to secure their position by ensuring their property’s prominence in the marketplace,” said Brock MacLean, senior vice president of national sales and development. “They are concerned with advertising budgets and being able to prove performance quickly and easily. According to eROI, 18 percent of U.S. e-mail marketers are not tracking the effectiveness of their campaigns, mainly because they didn’t know how. The new dashboard puts all of a property manager’s important media tracking information, including e-mail guest cards and phone call leads, directly in front of them in an easy to read, compact format.”

A recent study by The Kelsey Group, a leading provider of strategic research and analysis, notes that 43 percent of marketing professionals surveyed thought having the ability to track the source of their clicks was an important service offered by a sales channel when selling online ads. Graphics inside the LEADS Dashboard clearly display the percentage of total LEADS for each lead type so property managers can see what form of communication is most effective for their prospect.

To get a peek at the new LEADS Dashboard, watch this video. For additional information, contact Jennifer Drinko, director of business initiatives via email at jennifer.drinko@forrent.com or phone at 757-351-7380.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 99 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact:

Erica Campbell
Marketing Manager
erica.campbell@forrent.com
Phone: 757-351-7365
Fax: 757-961-4826

For Rent Media Solutions Launches Beta Version of the Multi-family Housing Industry’s First Apartment Community Video Sharing Web site

Industry Leader is now the largest source of apartment videos nationwide

NORFOLK, Va.-(February 27, 2009)-For Rent Media Solutions, the largest source of apartment videos nationwide, and a division of Dominion Enterprises, is proud to announce the beta launch of AptsVideo.com, the multi-family housing industry’s first video sharing Web site. AptsVideo.com is the premier destination for apartment renters to watch and share apartment community videos nationwide.

“AptsVideo.com brings a video sharing site, with qualities similar to YouTube, to the multi-housing industry,” says Brock MacLean, vice president of national sales and development and Internet operations, For Rent Media Solutions. “As an added value service, this site expands the reach of our clients’ Community Theater^TM videos and helps drive more traffic to their property listings on ForRent.com. Our goal is to provide property management companies and owners the tools needed to successfully market themselves through the use of video. We are excited to be the largest source of apartment videos nationwide.”

Currently, AptsVideo.com features all of the more than 1,300 videos found on ForRent.com. AptsVideo.com enhances the apartment shoppers experience by allowing users to view each apartment community’s most sought after units and amenities as well as the surrounding city where it is located. Users can search AptsVideo.com for the apartment of their choice by selecting their desired city or apartment community name. Users have the ability to contact the property directly, map out directions to the property, rate videos on a scale of one to five stars, email the video to a friend, send the video’s information to a cell phone or embed the video on a Web page.

“Not only do we want to make the jobs of apartment community professionals easier,” says Terry Slattery, president, For Rent Media Solutions, “we are also here to revolutionize the apartment search process. Apartment seekers will enjoy having the ability to go directly to the Community Theater video for the apartment community of their choice.”

Online video is becoming increasingly popular among Internet users. According to a recent Kelsey Group study, out of the 55 percent of people who view a video on a Web site; 30 percent visit a physical store; and 24 percent make a purchase as a result of watching.  While watching a video, a user can see the overall rating which other users have given the video and also add their own rating, giving the users control.

AptsVideo.com complements the already established For Rent Media Solutions video syndication network, which consists of more than 10 different video sharing and social networking sites. AptsVideo.com will also become the “go to” source for a variety of apartment tips videos about apartment living, decorating, lifestyle issues and more.  In addition, the site will house user generated content video submissions from the ForRent.com video contests. To visit the Web site, go to http://www.aptsvideo.com/. The site is also accessible on Internet capable phones.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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