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SEP
23

Natalie Cariola promoted to southern California regional manager of For Rent Media Solutions

FOR IMMEDIATE RELEASE 

Contact:
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

Natalie Cariola promoted to southern California regional manager of For Rent Media Solutions

Former general manager transitions into her new role as regional manager

Natalie Cariola

NORFOLK, Va.-(September 17, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, is proud to announce Natalie Cariola’s promotion to regional manager of the company’s southern California region. In addition to Las Vegas, this new region includes the Inland Empire, Los Angeles, Orange County, and San Diego markets in California.

 ”Over the past several years, Natalie has demonstrated tremendous sales and management leadership in Los Angeles,” says Terry Slattery, president of For Rent Media Solutions. “In 2008, she received the Ernie Martin Outstanding Operations of the Year award, named after the company’s first president. This highly coveted award honors the best overall market in the nation. With her drive and determination, Natalie will lead the southern California region into an even more successful new year.”

Cariola joined For Rent Media Solutions in 2004 as a general manager. Since she joined, Cariola is a three-time winner of the President’s Club award, an award that recognizes the company’s top selling account executives in the nation for their efforts. Under her leadership, the For Rent Media Solutions Los Angeles market has been recognized for its outstanding sales and operation efforts. Before joining the company, Cariola worked with Homestore, Inc. as a national account director and then as regional sales manager, overseeing both inside and outside sales.

“I am honored to step into the role of regional manager for the For Rent Media Solutions southern California market,” said Cariola. “I am proud of the success our company continues to experience and look forward to finding more innovative ways to promote our clients and their properties.”

As regional manager, Cariola will oversee sales and operations for southern California.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

 

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Posted: September 23rd, 2009

MAY
6

Paige Forrest promoted to vice president of sales for For Rent Media SolutionsTM

FOR IMMEDIATE RELEASE

Contact:
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

 

Paige Forrest promoted to vice president of sales for For Rent Media SolutionsTM

Former assistant vice president of sales transitions into new role

 

NORFOLK, Va.-(May 6, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has announced the promotion of Paige Forrest to vice president of sales.

“Paige is a true leader and an expert at what she does,” says Terry Slattery, president, For Rent Media Solutions. “While with For Rent, Paige has been instrumental in the growth and development of our company.  Her skill and ability to adapt will make this a seamless transition for her. We look forward to what the future brings for Paige in her new role.”

Forrest has been dedicated to the multi-housing industry for nearly 20 years. In 2001, she joined Dominion Enterprises as the general sales manager in Richmond. Since then, Forrest has grown within the company, holding various titles including national sales manager and her most recent position as assistant vice president of sales, where she managed and oversaw the growth of the national sales and customer service teams. In her new role as vice president of sales, she oversees sales operations for the company’s Great Lakes and Mid-Atlantic regions, as well as national and inside sales efforts.

“Although the advertising industry has taken a hit overall, For Rent Media Solutions continues to excel,” said Forrest. “I am fortunate to have been given this opportunity to spearhead new initiatives for For Rent. I look forward to working closely with our markets to ensure our clients receive the most tailored multi-housing marketing solutions to help them effectively reach potential renters.”

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

 

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Posted: May 6th, 2009

MAY
6

For Rent Media Solutions an Industry Pioneer in Social Media

FOR IMMEDIATE RELEASE    

Contact: 
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 


For Rent Media Solutions and Industry Pioneer in Social Media

“If Only Your Apartment Furniture Could Talk” video contest now open

NORFOLK, Va.-(May 6, 2008)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announced today that its “If Only Your Apartment Furniture Could Talk” video contest (http://www.winapartmentfurniture.com/) is now open for entries.

“Social media is a proven promotional tool which enables us to build our brand effectively,” said Brock MacLean, vice president of national sales and development for For Rent Media Solutions.  “With this contest, we are reaching out to our consumers and giving them the opportunity to create their own Web 2.0 user generated content. This helps strengthen our consumer relationships, build brand loyalty and solidify our position as an innovative leader in the industry.”

The consumer video contest-in which the grand prize winner will receive $10,000 to re-furnish their apartment home-is intended to leverage the power of social media to the benefit of ForRent.com’s apartment community clients. The video contest is the latest addition to For Rent Media Solutions’ commitment to social networking as a complement to print and online advertising. In November 2006 For Rent launched Community TheaterTM, a streaming video product, and in July 2007 it launched Text Messaging, a mobile media product.

Directly Benefits Property Managers

Participating property managers should see an increase in LEADSTM from the boost in site traffic on ForRent.com. The contest also provides an opportunity for property managers to interact more with their residents-increasing the residents’ brand loyalty in the community and the property management company-and can be used as an extension to their existing Resident Retention Program. Collateral pieces announcing the contest may be requested by e-mailing contest@forrent.com.

The furniture promotion is supported by online and offline advertising including billboard advertising in select markets, national print advertising targeting college students and a public relations campaign that incorporates social media placement.

The consumer promotion utilizes a variety of social media features, most notably in its ability to quickly become a viral marketing campaign. After the contest closes on June 15, visitors to WinApartmentFurniture.com will vote for their favorite video. Voters have the opportunity to comment on each video and e-mail videos to friends to encourage them to vote. Consumers can also use a syndication widget to easily distribute their favorite video to more than 20 popular social networking Web sites, including Myspace, Facebook and Friendster. The contest will help entrants build a sense of community through the exchange of personal stories and ultimately better match the right apartment seeker with the right apartment.

Utilizing Branded WatermarkingTM a unique technology provided by Vitrue, the leader in branded social media communities and promotions, each video will be tied back to ForRent.com. The ForRent.com branded videos can move from one social network to another, live on third-party video sharing sites, be e-mailed through anyone’s list of contacts and still retain the stamp of approval and an active link back to the ForRent.com community.

How It Works

Participants are asked to creatively tell ForRent.com through the eyes and voice of their current apartment furniture why they should win $10,000 towards new furniture. Videos must be original and 2 minutes in length or shorter. Acceptable formats include MPEG, QuickTime and Real Media, among many others. Maximum file size is 100 MB.

The winning video and the top ten finalists will be announced on or around July 22, 2008.

The grand prize winner will receive $10,000 to be used towards the purchase of new apartment furniture. The top 10 finalists will take home an iPod Shuffle. The grand prize video and the runners-up will be posted to WinApartmentFurniture.com and other social networking sites.

To learn more about ForRent.com’s “If Only Your Apartment Furniture Could Talk” video contest, log on to http://www.winapartmentfurniture.com/

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: May 6th, 2008

JAN
17

Terry Slattery selected as 2007 Chairman of the National Supplier’s Council, a division of the National Apartment Association™

FOR IMMEDIATE RELEASE                                                                           

Contact:                                                                                                                      

Wendy Froehlich                                                                                                                        
Marketing Director
Email: Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Terry Slattery selected as 2007 Chairman of the National Supplier’s Council, a division of the National Apartment AssociationTM

Norfolk, VA-(January 17, 2007) - Terry Slattery, vice president and general manager of For Rent Media SolutionsTM, the leading apartment resource for searching apartment communities nationwide and a division of Dominion Enterprises, will serve as the 2007 chairman of the National Suppliers Council. Slattery last served as vice chair for the organization.

“This recognition results from a culmination of the many years Terry has dedicated to serving the multi-family housing industry,” says Jack Ross, senior vice president of Dominion Advertising Media. “It is a fitting honor. He will be an excellent leader for the National Supplier’s Council. He has proven his superior leadership skills as the vice president and general manager of For Rent Media Solutions. We are extremely proud of his accomplishments.”

As the National Supplier’s Council chairman, he will co-chair the NAA Education Conference and Convention in Las Vegas and oversee the development of the National Suppliers Council. This is the highest level that a supplier can rise to in the multi-family industry. Slattery will also serve a one year term as a board member of the National Apartment Association.

“It is an honor to be given the opportunity to lead such an outstanding group of suppliers for the multi-family housing industry,” says Slattery. “The businesses that make up the National Supplier’s Council are a vital part of this industry and I will do my best to support their needs.”

Slattery joined For Rent Media Solutions in January of 1993 as an account executive in Las Vegas. Shortly after, he was promoted to an account manager in Tampa, FL.  In 1996, he became a general sales manager in Orlando, FL. and after serving in this position, was promoted to national marketing director before becoming vice president of marketing in 1997. In this role, Slattery was responsible for the product development and marketing departments. That same year, he headed up a group to begin ForRent.com®, the online version of For Rent Magazine®, now one of the nations most successful multi-family housing internet listing services. His team is also credited with the invention and execution of LEADSTM, the original tracking service in the multi-family housing industry, now considered the standard in the industry.

In 2004, he was promoted to vice president of national sales and marketing. In this role, Slattery spent a great deal of time corresponding with the field offices and preparing new ideas and opportunities for For Rent Magazine. In July of 2006, Slattery was promoted once again to vice president and general manager of For Rent Media Solutions. In this position, he oversees all aspects of print, internet, production and operations for all magazine titles and websites, including: For Rent Magazine®, ForRent.com® Apartamentos Para RentarTM, and Senior OutlookTM.

About The National Apartment AssociationTM

Based in Alexandria, VA, the National Apartment Association (NAA) is the leading advocate for quality rental housing. This year, the NAA will become a federation of 192 state and local affiliated associations, with approximately 50,000 members; which are responsible for more than 6 million apartment homes nationwide. It is the largest broad-based organization dedicated solely to rental housing. NAA members include property managers, leasing consultants, maintenance personnel, suppliers and related business professionals throughout the United States and Canada.

About For Rent Media SolutionsTM

Headquartered in Norfolk, VA, For Rent Media SolutionsTM is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 85 magazines covering more than 190 markets nationwide, including Senior Outlook®, Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional websites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionenterprises.com/.

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Posted: January 17th, 2007

NOV
29

For Rent Media Solutions Promotes Ann Meisenheimer to Midwest North Regional Manager

FOR IMMEDIATE RELEASE
Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-961-4695
Fax: 757-282-6015

 

For Rent Media SolutionsTM Promotes Ann Meisenheimer to Midwest North Regional Manager

Former general sales manager will be responsible for the sales efforts of 11 Midwestern markets

Norfolk, VA-(December 29, 2006) - For Rent Media Solutions, a leading apartment resource for searching apartment communities nationwide and a division of Dominion Enterprises, is proud to announce the promotion of Ann Meisenheimer to Midwest North Regional Manager. She will oversee the sales efforts of the following markets: Chicago, Cincinnati, Cleveland, Columbus, Detroit, Fort Wayne, Indianapolis, Lafayette, Lexington, Pittsburg and Toledo.

“It is an honor to have this opportunity to be a part of such a progressive company, in an ever transitional industry,” said Meisenheimer. “I am thrilled to be working with our talented Senior Management Team and the successful Midwest North Region.”

Meisenheimer joined For Rent Media Solutions in 1998 when she was hired as a general sales manager to launch the For Rent Media Solutions office in Chicago.  Prior to joining For Rent, she was the publisher of a Chicago apartment magazine.  Ann is a four time For Rent Media Solutions President’s Club winner. The President’s Club award is given to For Rent’s most outstanding employees, acknowledging them for their sales efforts. Meisenheimer was also awarded Best Overall Operation in 2004, the 2004 Internet City of the year and Best Overall Administrative City in 2005.

“Ann is a tremendous leader and has a dedication and passion to drive the success of For Rent Media Solutions,” says Judy Gogol, vice president of sales for the eastern region. “I am certain she will continue to build a very successful career with the company.”

Meisenheimer lives in Chicago and is expected to transition into her new role on January 1, 2007.

About For Rent Media SolutionsTM

Headquartered in Norfolk, VA, For Rent Media SolutionsTM is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 85 magazines covering more than 190 markets nationwide, including Senior Outlook®, Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional websites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionenterprises.com/.

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Posted: November 29th, 2006

SEP
8

For Rent® Promotes former General Sales Manager, Paige Forrest to National Sales Manager

FOR IMMEDIATE RELEASE
Contact: 
Wendy Froehlich 
Marketing Director
Wendy.Froehlich@forrent.com 
Phone: 757-961-4695
Fax: 757-282-6015

For Rent® Promotes former General Sales Manager, Paige Forrest to National Sales Manager

Former General Sales Manager promoted to National Sales Manager, overseeing sales and operations efforts for national clients

Norfolk, VA-(September 6, 2006) - For Rent, a division of Trader Publishing Company, the nation’s leading apartment resource for locating over 40,000 apartments for rent, is pleased to announce the promotion of Paige Forrest to National Sales Manager. Paige held the previous position of General Sales Manager for the For Rent office in Richmond, Virginia.

“Paige has a clear understanding of the Multi-Housing industry and goals of For Rent,” says Terry Slattery, Vice President/General Manager of For Rent. “Her passion for our products and understanding of our customers makes her an ideal fit in this new role.”

 Paige has dedicated 15 years to the Multi-Housing industry, since 1991. In 1999, she helped launch Apartment Sources and Senior Source in the Mid-Atlantic region for Fairfax Publishing, where she became the Publisher for the Richmond Apartment Sources and Senior Source Magazines. She joined Trader in 2001 as a General Sales Manager, when the company bought the Apartment Source in Richmond and Hampton Roads.

“This is an exciting time for For Rent,” says Forrest. “The company is working on new launches and initiatives. I am excited to have been chosen as For Rent’s National Sales Manager and I look forward to what the future holds for me in this position.”

As the National Sales Manager, Paige brings a wealth of experience, talent and enthusiasm to this position. Over the past four years, her office has seen significant growth in a highly penetrated market, demonstrating Paige’s creativity and drive for success. As the National Sales Manager, she will oversee all sales and operations efforts for For Rent’s national clients. She is an active member of the Richmond Apartment Management Association as well as an Executive Officer on the Board for the Virginia Apartment Management Association.

ABOUT FOR RENT®

Headquartered in Norfolk, VA, For Rent® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com®-The MagazineTM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior OutlookTM and Para RentarTM. For Rent operates four additional websites: ForRent.comTM, SeniorOutlook.comTM, CorporateHousing.com® and ParaRentar.comTM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Ventures. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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Posted: September 8th, 2006