Press Room

FOR IMMEDIATE RELEASE 

Contact:  
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

NORFOLK, Va.-(September 21, 2009)- A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000^th Community Theater^® online video. Both records point to the expanding role of online video in the multi-housing industry.

“For Rent Media Solutions understands why it’s important for multi-housing professionals to incorporate video into online marketing efforts,” says Terry Slattery, president of For Rent Media Solutions. “Combined, top social media and video sharing sites like YouTube^TM and MySpace^TM attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video’s effectiveness and support the appeal of online video amongst consumers.”

Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. For Rent Media Solutions^TM distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of For Rent Media Solutions’ 2,000th live video re-emphasizes the company’s support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine^® has a unique URL that guides apartment seekers directly to that listing’s ad on ForRent.com, the main location where Community Theater videos are housed.

Visit comScore.com to view additional collected data on the U.S. online video market. To learn more about online video and For Rent Media Solutions’ online video strategy, contact Mike D’Alba, director of mobile media.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 

Contact:
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Natalie Cariola promoted to southern California regional manager of For Rent Media Solutions

Former general manager transitions into her new role as regional manager

NORFOLK, Va.-(September 17, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, is proud to announce Natalie Cariola’s promotion to regional manager of the company’s southern California region. In addition to Las Vegas, this new region includes the Inland Empire, Los Angeles, Orange County, and San Diego markets in California.

 ”Over the past several years, Natalie has demonstrated tremendous sales and management leadership in Los Angeles,” says Terry Slattery, president of For Rent Media Solutions. “In 2008, she received the Ernie Martin Outstanding Operations of the Year award, named after the company’s first president. This highly coveted award honors the best overall market in the nation. With her drive and determination, Natalie will lead the southern California region into an even more successful new year.”

Cariola joined For Rent Media Solutions in 2004 as a general manager. Since she joined, Cariola is a three-time winner of the President’s Club award, an award that recognizes the company’s top selling account executives in the nation for their efforts. Under her leadership, the For Rent Media Solutions Los Angeles market has been recognized for its outstanding sales and operation efforts. Before joining the company, Cariola worked with Homestore, Inc. as a national account director and then as regional sales manager, overseeing both inside and outside sales.

“I am honored to step into the role of regional manager for the For Rent Media Solutions southern California market,” said Cariola. “I am proud of the success our company continues to experience and look forward to finding more innovative ways to promote our clients and their properties.”

As regional manager, Cariola will oversee sales and operations for southern California.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact:                                                                                                                      

Wendy Froehlich                                                                                                                        
Marketing Director
Email: Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Terry Slattery selected as 2007 Chairman of the National Supplier’s Council, a division of the National Apartment Association^TM

Norfolk, VA-(January 17, 2007) - Terry Slattery, vice president and general manager of For Rent Media Solutions^TM, the leading apartment resource for searching apartment communities nationwide and a division of Dominion Enterprises, will serve as the 2007 chairman of the National Suppliers Council. Slattery last served as vice chair for the organization.

“This recognition results from a culmination of the many years Terry has dedicated to serving the multi-family housing industry,” says Jack Ross, senior vice president of Dominion Advertising Media. “It is a fitting honor. He will be an excellent leader for the National Supplier’s Council. He has proven his superior leadership skills as the vice president and general manager of For Rent Media Solutions. We are extremely proud of his accomplishments.”

As the National Supplier’s Council chairman, he will co-chair the NAA Education Conference and Convention in Las Vegas and oversee the development of the National Suppliers Council. This is the highest level that a supplier can rise to in the multi-family industry. Slattery will also serve a one year term as a board member of the National Apartment Association.

“It is an honor to be given the opportunity to lead such an outstanding group of suppliers for the multi-family housing industry,” says Slattery. “The businesses that make up the National Supplier’s Council are a vital part of this industry and I will do my best to support their needs.”

Slattery joined For Rent Media Solutions in January of 1993 as an account executive in Las Vegas. Shortly after, he was promoted to an account manager in Tampa, FL.  In 1996, he became a general sales manager in Orlando, FL. and after serving in this position, was promoted to national marketing director before becoming vice president of marketing in 1997. In this role, Slattery was responsible for the product development and marketing departments. That same year, he headed up a group to begin ForRent.com^®, the online version of For Rent Magazine^®, now one of the nations most successful multi-family housing internet listing services. His team is also credited with the invention and execution of LEADS^TM, the original tracking service in the multi-family housing industry, now considered the standard in the industry.

In 2004, he was promoted to vice president of national sales and marketing. In this role, Slattery spent a great deal of time corresponding with the field offices and preparing new ideas and opportunities for For Rent Magazine. In July of 2006, Slattery was promoted once again to vice president and general manager of For Rent Media Solutions. In this position, he oversees all aspects of print, internet, production and operations for all magazine titles and websites, including: For Rent Magazine^®, ForRent.com^® Apartamentos Para Rentar^TM, and Senior Outlook^TM.

About The National Apartment Association^TM

Based in Alexandria, VA, the National Apartment Association (NAA) is the leading advocate for quality rental housing. This year, the NAA will become a federation of 192 state and local affiliated associations, with approximately 50,000 members; which are responsible for more than 6 million apartment homes nationwide. It is the largest broad-based organization dedicated solely to rental housing. NAA members include property managers, leasing consultants, maintenance personnel, suppliers and related business professionals throughout the United States and Canada.

About For Rent Media Solutions^TM

Headquartered in Norfolk, VA, For Rent Media Solutions^TM is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 85 magazines covering more than 190 markets nationwide, including Senior Outlook^®, Para Rentar^®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional websites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 
Contact:
                                                                                Wendy Froehlich
                                     Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
                                                                                                            Fax: 757-282-6015

Brock MacLean joins For Rent® as Vice President of National Sales and Development

Brock MacLean selected to fill the position of Vice President of National Sales and Development, bringing with him 12 years of industry experience.

Norfolk, VA (September 18, 2006) - For Rent, a division of Dominion Enterprises, the nation’s leading apartment resource for locating over 40,000 apartments for rent, is proud to announce the addition of Brock MacLean as the company’s new Vice President of National Sales and Development.

“This is a tremendous opportunity to work with the advertising leader in the multi-family housing industry,” says MacLean. “I look forward to working with our customers to provide continued value in the For Rent print publications and to developing innovations in our online presence that both enhance consumer experience and drive results for our advertisers.”

MacLean, a 12 year veteran in the multi-family industry, previously held the role of Regional Sales Manager for the For Rent San Diego office in 1994. In 1996, he joined Rent Roll, the predecessor to Real Page, Inc. as their Director of National Sales. The experience gained allowed MacLean to venture out on his own, forming a company called Resident Awards, which was acquired by RealPage, Inc. in 2003. As a part of this acquisition, he assumed the role of Vice President of Property Marketing Sales.  MacLean’s most recent position was Vice President of Sales for StandardCall, a division of Who’s Calling. MacLean had been with the company since 2004.

“It is evident by Brock’s extensive background in our industry that he will bring a wealth of knowledge to this position,” says Terry Slattery, Vice President and General Manager of For Rent. “With him leading our National Sales and Development departments we anticipate a significant amount of growth in these areas, solidifying our position as the nations leading apartment resource.”

MacLean rejoined For Rent on September 1, 2006 as the Vice President of National Sales and Development. In this position, he has taken over the responsibilities of former Vice President of Nationals Sales and Marketing, Terry Slattery. Slattery was promoted to Vice President and General Manager of For Rent in July. MacLean will also concentrate on strengthening For Rent’s commitment to the partnership as well as the acquisition and development of new strategic businesses for our company.

ABOUT FOR RENT^®

Headquartered in Norfolk, Va., For Rent^® is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT DOMINION ENTERPRISES

Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionnterprises.com/.

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FOR IMMEDIATE RELEASE

                                                                          Contact:
Wendy Froehlich
 Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
               Fax: 757-282-6015
   

Allison Boudreau announced as General Sales Manager of ForRent.com-The MagazineTM in Connecticut

Norfolk, VA-(August 3, 2006) - For Rent^® along with its parent company, Trader Publishing, is proud to announce the addition of Allison Boudreau as General Sales Manager for the Connecticut office of their newest publication, ForRent.com-The Magazine^TM. The Connecticut magazine is scheduled to launch October 2006.

“We are very excited to have Allison join For Rent as our ForRent.com^®-The Magazine^TM General Sales Manager for the Connecticut office,” says Terry Slattery, Vice President/General Manager of For Rent. “Connecticut is a thriving market and we believe that with the addition of this office, For Rent can definitely take advantage of its growth potential.”

Allison has been a marketing partner to the apartment industry for eight years. In the past, she was the Publisher and Owner of a Connecticut apartment industry magazine. She spearheaded the formation of the Connecticut Apartment Association and assisted with the Westchester, New York Apartment Association. 

“I am extremely honored to be working with For Rent”, says Boudreau. “As the General Sales Manager, I feel fortunate to be given the opportunity to introduce ForRent.com^®-The Magazine^TM to my colleagues in the Connecticut market. With this product, For Rent is offering a complete media solution of such high caliber, the likes of which I have never seen before.”

As the General Sales Manager, Allison will be responsible for overseeing all sales efforts in her market as well as all operations for the Connecticut office.

ABOUT FOR RENT^®

Headquartered in Norfolk, VA, For Rent^® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^TM, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Venture. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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FOR IMMEDIATE RELEASE
 
Contact: 
Meredith Mobley 
Marketing Communications Coordinator
Meredith.Mobley@forrent.com
Phone: 757-961-4735
Fax: 757-961-4827

Terry Slattery promoted to Vice President/General Manager of For Rent^®

Norfolk, VA-(July 21, 2006) - For Rent announces the promotion of Terry Slattery as Vice President/General Manager. In his new role, Slattery will oversee all aspects of print, internet, production and operations for all magazine titles and websites, including: For Rent Magazine^®, ForRent.com^® Para Rentar^TM and Senior Outlook^TM.

“Terry has made numerous valuable contributions to the division over his career,” says Jack Ross, Senior Vice President of United Advertising Media, a division of Trader Publishing Company. “This promotion is the culmination of fourteen years of outstanding performance. His experience in the industry is sure to lead the organization toward greater success.”

Terry has been with For Rent since 1993. During this time, he was responsible for initiating and overseeing ForRent.com^TM, now one of the nation’s most successful multi-family Internet Listing Services, as well as the launches of ForRent.com^®-The Magazine^TM. Since starting with Trader, Terry has served on various National and local apartment industry boards and is currently the Vice Chair for the National Apartment Association’s National Suppliers Council and incoming chairman for next year’s National Suppliers Council as well as an active Board member of the National Multi Housing Council.

“It is an honor to be chosen to lead such a talented group of people,” says Slattery. “My years with For Rent have taught me that our employees are without a doubt our strongest asset. I am confident that together we will continue to move this great organization forward.”

Slattery, the former Vice President of National Sales and Marketing for ForRent.com, transitioned into his new role on July 1^st. He and his family have relocated to the Virginia Beach area.

ABOUT FOR RENT^®

Headquartered in Norfolk, VA, For Rent^® is a part of United Advertising Media, a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^TM, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Venture. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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