Press Room

FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

ForRent.com embraces virtual communication through new Layar mobile application
Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser

NORFOLK, Va.-(Dec. 1, 2009) -ForRent.com, anchor Web site of For Rent Media Solutions^TM, a division of Dominion Enterprises, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of their iPhone^® 3G S or Google Android mobile phone with a “layer” that shows them all the available apartments on ForRent.com within a 10-mile radius.

As a free mobile application, available from the iTunes Store or from Android Markets, Layar shows users their surroundings by displaying real-time digital information on top of reality through the camera of their cell phone. Once the apartment seeker selects the property of their choice, phone and email contact information appears at the bottom of the screen. Through the Layar application, they can also access the ForRent.com mobile site for even more property information.

“Mobile media is a leading method of communication among consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, 80.1 million mobile users browse or use mobile applications. While an additional 31 percent use text messaging. The Layar application has been well received worldwide. As the first Internet listing service to use this application, we are proud to be connected to the next step in mobile technology and look forward to the future of mobile media.”

To find ForRent.com listings through Layar, apartment seekers must download the Layar application. Next, they search for the term “apartments” or “ForRent.com” to find the ForRent.com mobile application icon. From there, they simply point their phone in any direction and all available apartments on ForRent.com within a 10-mile radius will appear on the screen as colored pins.

The new mobile application is the latest addition to For Rent Media Solutions’ comprehensive mobile marketing suite of products that cater to the apartment seeker on the go, including the ForRent.com text messaging product, mobile Web site, and two additional mobile applications available through the iPhone^TM and T-Mobile G1^TM (GPhone).

To learn more about Layar and the ForRent.com application, please contact Mike D’Alba, director of mobile marketing at dalba@forrent.com.  

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition Web sites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 

Contact:  
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

NORFOLK, Va.-(September 21, 2009)- A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000^th Community Theater^® online video. Both records point to the expanding role of online video in the multi-housing industry.

“For Rent Media Solutions understands why it’s important for multi-housing professionals to incorporate video into online marketing efforts,” says Terry Slattery, president of For Rent Media Solutions. “Combined, top social media and video sharing sites like YouTube^TM and MySpace^TM attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video’s effectiveness and support the appeal of online video amongst consumers.”

Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. For Rent Media Solutions^TM distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of For Rent Media Solutions’ 2,000th live video re-emphasizes the company’s support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine^® has a unique URL that guides apartment seekers directly to that listing’s ad on ForRent.com, the main location where Community Theater videos are housed.

Visit comScore.com to view additional collected data on the U.S. online video market. To learn more about online video and For Rent Media Solutions’ online video strategy, contact Mike D’Alba, director of mobile media.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video increases lead generation by 30 percent for multi-housing advertisers

For Rent Media Solutions advertisers who use video in their marketing initiatives reap the benefits

NORFOLK, Va.-(August 25, 2009)- Property managers who incorporate video into their marketing initiatives see a significant increase in lead generation, according to For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises. By monitoring marketing activity in its LEADS^TM Dashboard, For Rent has observed that advertisers who add online video to their marketing initiatives increase lead generation by an average of 30 percent and by as much as 309 percent in some markets.

In Denver, two For Rent Media Solutions properties that incorporated the Community Theater^® video product into their advertising efforts saw an increase in LEADS of more than 309 percent. Community Theater allows property managers to put their communities on display through an online video commercial. Through Community Theater, potential renters get an inside look at the property of their choice. The jump in LEADS that advertisers are experiencing nationwide has been credited to these videos.

“Audiences across the nation are attracted to online video,” noted Terry Slattery, president of For Rent Media Solutions. “With LEADS increasing by more than 200 percent in some markets, it is evident our online video product Community Theater is generating the LEADS that deliver leases for property managers.”

More than 80.7 percent of mobile users coming to the ForRent.com mobile Web site can view video, according to Omniture SiteCatalyst^®, a Web analytic resource. comScore Media Metrix shows that  81.2 percent of the total U.S. Internet audience viewed online video in June 2009. The average online video viewer watched 453 minutes of video, or nearly 7.6 hours.

A recent survey of more than 400 senior-level decision makers, conducted by PermissionTV, shows online video is the top priority for digital marketing budgets. Nearly 64 percent use online video for branded content and video destination and more than two thirds of respondents reported that strengthening relationships with existing customers and prospects is the primary goal of online video initiatives.

To learn more about Community Theater, please email community.theater@forrent.com.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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  FOR IMMEDIATE RELEASE 

Contact: 
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827 

ForRent.com launches free GPhone application

ForRent.com offers most comprehensive line of mobile products in multi-housing industry

NORFOLK, Va.-(June 29, 2009)-ForRent.com, anchor Web site of For Rent Media Solutions^TM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched a ForRent.com T-Mobile G1^TM (GPhone) application. The new application is the latest addition to For Rent’s comprehensive line of mobile marketing products for apartment seekers, including the ForRent.com text messaging product, mobile Web site and iPhone^TM application.

With ForRent.com’s free GPhone application, apartment seekers can browse through thousands of apartment listings nationwide. Users can also view apartment descriptions, videos, pictures, and floor plans, save their results, and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property’s page. From the map, apartment seekers can zoom in and out to get a clearer view of the property and its proximity to surrounding apartment communities.

The GPhone runs on the new Google Android operating system and applications are distributed in the Android Market, which opened to the public on October 22. Applications are only accessible through the GPhone phone, but can be previewed at the Android Market Web site.

“Mobile marketing is quickly spreading as a leading method of communication used to engage consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, consumers downloaded 83 percent more mobile applications in March 2009 than in March 2008. We understand how much mobile Web impacts our consumers’ daily lives and will continue to explore opportunities with other mobile devices in the future.”

While the number of consumers downloading mobile applications continues to grow, comScore shows that, overwhelmingly, the preferred mode for accessing local content on a mobile device is through a mobile browser. In March 2008, 15.4 million mobile Web users accessed information via a mobile browser. By March 2009, that number jumped to 20.7 million. These numbers support the success seen by the ForRent.com mobile site. According to Omniture SiteCatalyst, an online business optimization company, the ForRent.com mobile site received more than 256,000 page views in May 2009.

The GPhone application adds to the already existing suite of mobile products offered to apartment seekers and solidifies ForRent.com as a leader in mobile marketing. Other mobile products include text messaging, launched in June 2007, the mobile Web site, launched in June 2008, and the iPhone application launched earlier this year.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 30,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 99 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE

Contact:
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Brock MacLean promoted to senior vice president of national sales and development for For Rent Media SolutionsTM

NORFOLK, Va.-(May 4, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has announced the promotion of Brock MacLean to senior vice president of national sales and development.

“Brock has helped For Rent Media Solutions excel as a leader in technology in the multi-housing industry,” said Terry Slattery, president, For Rent Media Solutions. “Under his supervision, we have created industry firsts, which have helped For Rent Media Solutions solidify its position as a leader in tech savvy marketing. I am completely confident that as senior vice president, he will continue to push the goals of our company and use his creativity to take us to the next level in multi-media channel marketing.” 

MacLean is a 15 year veteran in the multi-housing industry. Since joining For Rent Media Solutions in 2006, he has found his niche in technology. He spearheaded efforts to create Community Theater^®, the industry’s first online video package, followed by a text messaging product, mobile Web site and most recently, an iPhone^® application, with features that cannot be found in any iPhone apartment application in the market. He has helped educate the industry through speaking engagements, national management meetings and media interviews for major industry publications.

“For Rent Media Solutions has taken time to carefully craft a strategy for success,” notes MacLean. “We continue to push the envelope across many aspects of our business and our customers are recognizing our creativity and innovation. In my new position, I am ready to execute new strategies aimed at continuing the ongoing accomplishments of this company.” 

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

ForRent.com^® Expands Mobile Reach Among Apartment Seekers with New iPhone^® Application

The new application offers ease of access for iPhone and iPod touch^® users

NORFOLK, Va.-(April 22, 2009)- ForRent.com, anchor Web site of For Rent Media Solutions^TM, a division of Dominion Enterprises, has launched a new iPhone^® and iPod touch^® application. The free feature offers many of the same functions found on ForRent.com and brings apartment seekers the convenience of searching for apartments in the palm of their hands.

iPhone and iPod touch users can download the application from the iTunes^® Application Store via their phone or the Apple site. Once they reach the site, doing a search for the term “ForRent.com,” will take the user directly to the application.

“The ForRent.com application gives apartment seekers the opportunity to view surrounding properties from the map feature, watch an online Community Theater^® video of the property, and view floor plans-three elements not found in any other apartment search application,” said Brock MacLean, senior vice president of national sales and development, For Rent Media Solutions.

The ForRent.com application lets apartment seekers browse through thousands of apartment listings nationwide. It also allows users to view descriptions, videos, pictures, and floor plans, save their results and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property’s page. From the map, apartment seekers can zoom in and out to get a clearer view of the property and its proximity to surrounding apartment communities.

“Businesses understand the marketing power behind having an application on the popular iPhone and iPod touch,” notes Terry Slattery, president, For Rent Media Solutions. “Facebook alone has found that each month, 25 million of its users access Facebook.com via a mobile device. That’s  4 million a day. Since the April 7 launch of the ForRent.com application, it has been downloaded more than 2,500 times-a testament to the need to have instant access to information.”

According to research done by comScore Media Metrics, among an audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily, more than double the size of the audience last year.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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