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JUL
1

ForRent.com’s “Ready2Move?” video contest awards $10,000 to Dallas apartment renter

FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

ForRent.com’s “Ready2Move?” video contest awards $10,000 to Dallas apartment renter

NORFOLK, Va.-(July 1, 2009)-Justin Spence got the call of a lifetime on Friday from ForRent.com®. He entered his video in the apartment listing service’s nationwide online video contest and after months of anticipation, found out he was the $10,000 grand prize winner.

Spence, who works for his family’s radiator manufacturing business, is also a part time videographer. Under the weather and in the process of moving, Friday’s call could not have come at a better time. When asked how he felt about winning the $10,000 grand prize, he yelled, “Holy Moly! I think I just got a better kick than any kind of medicine could give me!”

ForRent.com launched the “Ready2Move?” nationwide video contest on April 1. The contest asked apartment seekers to create a short video and tell ForRent.com why they were ready to move for a chance to win $10,000.

Spence did just that. He and his wife created and starred in the one-minute video “$1,200 a month and No Pool?” The video depicts a conversation between Spence and a buddy, who is living lavishly in a Dallas apartment community, while Spence is desperately searching the classified listings for an apartment. The friend recommends ForRent.com as an apartment searching resource. When speaking about the benefit of the site’s functionality he boasts, “…you’re not gonna find that from some dude’s Web site in San Francisco.”

“This year’s contest was even more popular than last year. With the number of submissions more than doubling, the judges had a challenging time selecting the winners,” said Terry Slattery, president of For Rent Media Solutions.

In addition to the grand prize winner, three finalists were selected to receive an iPod Touch®:

ForRent.com even rewarded viewers just for voting. Patrick Freise, a rising senior at Binghamton University in Binghamton, New York, is $1,500 richer after being selected in a random drawing from 4,798 voters as the voting sweepstakes winner. With his earnings, Freise says he plans to buy his girlfriend a nice birthday gift.

Spence credits the popularity of his video to promoting it on social media Web sites like Facebook and Myspace, “I personally use Facebook and MySpace a lot. I’m a strong believer that social networking is the new media to advertise your products.”

ForRent.com worked with Vitrue, a social media company, to launch its second annual nationwide video contest. A panel of judges watched all 123 videos and selected the grand prize winner and the three finalists based on five criteria: creativity/originality, overall quality/appearance, relevance to the contest theme, promotion of the ForRent.com and or For Rent Magazine® brand, as well as the total number of user generated Internet votes received. In total, more than 24,000 votes were received.

To see all videos submitted for the “Ready2Move?” video contest, visit http://contest.forrent.com/.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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Posted: July 1st, 2009

AUG
26

New Publication Helps Baby Boomers Find Ideal Housing in Retirement Hot Spot

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

New Publication Helps Baby Boomers Find Ideal Housing in Retirement Hot Spot

After 55TM Housing and Resource Guide Launches in Seattle

 

NORFOLK, Va.- (August 26, 2008) - Seattle Baby Boomers and beyond can now rely on an additional publication to meet their housing needs. For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched After 55 Housing and Resource Guide in Seattle, which according to the 2008 National Apartment Index, has been named the nation’s second best market for apartment living. The magazine, which helps consumers find housing and resources specific to their needs, hit stands Monday.

“Marketers are definitely taking note of the impact Baby Boomers have on our society,” says Terry Slattery, vice president and general manager, For Rent Media Solutions. “At 78 million strong, these sophisticated consumers are changing the way we in the multi-housing industry cater to this growing market. Through After 55 Housing and Resource Guide, we are presenting Baby Boomers and beyond with a variety of housing choices that work best with their lifestyle.”

After 55 Housing and Resource Guide is a niche publication that reaches out to baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com and offers a variety of housing options ranging from apartments and independent living to assisted living and continuing care retirement communities.

“Seattle is a market that is becoming more and more appealing to Baby Boomers and beyond,” says Robyn Epps, national director of sales and development for After 55 Housing and Resource Guide. “According to the Census data, 30 percent of Seattle’s population in 2007 was age 50 or better. With 245 skilled nursing and assisted living facilities counted last year, Seattle is a great place for the aging adult as well.”

As a monthly publication, After 55 Housing and Resource Guide is available in 800 locations throughout Seattle. The magazine is located in high traffic areas like SafewayTM, Top Food & Drug, Winco, Sam’s Club®, Denny’s®, Shari’s®, in addition to senior centers and hospitals.

Learn more about After 55 Housing and Resource Guide and housing options for adults 55 and older, including apartments, independent and assisted living and continuing care retirement communities, by logging on to http://www.senioroutlook.com/.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 91 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: August 26th, 2008

JUL
7

Top Online 55+ Housing Resource Recognized as one of the “Most Useful Sites” on the Web

FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Wendy Froehlich                                                                                 
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Top Online 55+ Housing Resource Recognized as one of the “Most Useful Sites” on the Web

SeniorOutlook.comTM acknowledged as one of the best resources for senior housing

NORFOLK, Va.-(July 7, 2008)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, is excited to announce SeniorOutlook.com’s recent recognition as one of the “Most Useful Sites” on the Web for 50 plus adults. SeniorOutlook.com is a product of For Rent Media Solutions and a one-stop housing resource for adults 55 and older.

 ”We are very excited to learn that SeniorOutlook.com has received this recognition,” says Robyn Epps, national director of sales and development, After 55 Housing and Resource Guide. For Rent Media Solutions is dedicated to the needs of this growing audience not only through SeniorOutlook.com, but through After 55 Housing and Resource Guide, the print publication designed to cater to the housing needs of adults 55 and older.”

PreRetirementLife.com, a Web site for end-users seeking to learn more about the various online resources available to the 50+ audience, has researched thousands of Web sites, searching for the most useful, informative and comprehensive sites that appeal to their visitors. According tot their research, SeniorOutlook.com is one of the “Most Useful Sites” for those looking for assisted living and miscellaneous retirement facilities.

For more information on housing options such as apartments, independent and assisted living facilities, as well as products and resources for the after 55 audience, please visit http://www.senioroutlook.com/.

About After 55 Housing & Resource Guide

After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop housing resource for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in various locations throughout Florida, as well as major cities across the nation, including Atlanta, Columbus, Minneapolis, Phoenix, San Diego and Sacramento.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 91 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: July 7th, 2008

MAY
6

For Rent Media Solutions an Industry Pioneer in Social Media

FOR IMMEDIATE RELEASE    

Contact: 
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 


For Rent Media Solutions and Industry Pioneer in Social Media

“If Only Your Apartment Furniture Could Talk” video contest now open

NORFOLK, Va.-(May 6, 2008)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announced today that its “If Only Your Apartment Furniture Could Talk” video contest (http://www.winapartmentfurniture.com/) is now open for entries.

“Social media is a proven promotional tool which enables us to build our brand effectively,” said Brock MacLean, vice president of national sales and development for For Rent Media Solutions.  “With this contest, we are reaching out to our consumers and giving them the opportunity to create their own Web 2.0 user generated content. This helps strengthen our consumer relationships, build brand loyalty and solidify our position as an innovative leader in the industry.”

The consumer video contest-in which the grand prize winner will receive $10,000 to re-furnish their apartment home-is intended to leverage the power of social media to the benefit of ForRent.com’s apartment community clients. The video contest is the latest addition to For Rent Media Solutions’ commitment to social networking as a complement to print and online advertising. In November 2006 For Rent launched Community TheaterTM, a streaming video product, and in July 2007 it launched Text Messaging, a mobile media product.

Directly Benefits Property Managers

Participating property managers should see an increase in LEADSTM from the boost in site traffic on ForRent.com. The contest also provides an opportunity for property managers to interact more with their residents-increasing the residents’ brand loyalty in the community and the property management company-and can be used as an extension to their existing Resident Retention Program. Collateral pieces announcing the contest may be requested by e-mailing contest@forrent.com.

The furniture promotion is supported by online and offline advertising including billboard advertising in select markets, national print advertising targeting college students and a public relations campaign that incorporates social media placement.

The consumer promotion utilizes a variety of social media features, most notably in its ability to quickly become a viral marketing campaign. After the contest closes on June 15, visitors to WinApartmentFurniture.com will vote for their favorite video. Voters have the opportunity to comment on each video and e-mail videos to friends to encourage them to vote. Consumers can also use a syndication widget to easily distribute their favorite video to more than 20 popular social networking Web sites, including Myspace, Facebook and Friendster. The contest will help entrants build a sense of community through the exchange of personal stories and ultimately better match the right apartment seeker with the right apartment.

Utilizing Branded WatermarkingTM a unique technology provided by Vitrue, the leader in branded social media communities and promotions, each video will be tied back to ForRent.com. The ForRent.com branded videos can move from one social network to another, live on third-party video sharing sites, be e-mailed through anyone’s list of contacts and still retain the stamp of approval and an active link back to the ForRent.com community.

How It Works

Participants are asked to creatively tell ForRent.com through the eyes and voice of their current apartment furniture why they should win $10,000 towards new furniture. Videos must be original and 2 minutes in length or shorter. Acceptable formats include MPEG, QuickTime and Real Media, among many others. Maximum file size is 100 MB.

The winning video and the top ten finalists will be announced on or around July 22, 2008.

The grand prize winner will receive $10,000 to be used towards the purchase of new apartment furniture. The top 10 finalists will take home an iPod Shuffle. The grand prize video and the runners-up will be posted to WinApartmentFurniture.com and other social networking sites.

To learn more about ForRent.com’s “If Only Your Apartment Furniture Could Talk” video contest, log on to http://www.winapartmentfurniture.com/

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: May 6th, 2008

SEP
25

Baby Boomers are “Exploring Life After 55” with new publication

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Baby Boomers are “Exploring Life After 55″ with new publication

 

After 55TM Housing and Resource Guide launches navigational guide for adults age 55+

NORFOLK, Va.-(September 25, 2007) - For Rent Media Solutions, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, announces the launch of Exploring Life After 55. After 55 Housing and Resource Guide, a For Rent Media Solutions publication, worked in collaboration with the AARP Foundation to create the annual supplemental publication. Geared towards adults age 55 and beyond, Exploring Life After 55 is a navigational guide for housing and related services.

This new publication serves as an educational resource, addressing subject matter important to baby boomers who are planning their retirement, aging adults, and adult children who are researching housing options for their parents. The first issue covers a variety of topics including: an assisted living and health check list, a description of housing and care options, estate planning basics, how to guard against identity theft, resources for “grandfamilies”-grandparents raising grandchildren-and warning signs of Alzheimer’s disease.

The 2007-2008 edition of Exploring Life After 55 made its debut at the Life@50+ | AARP National Event and Expo, held in Boston earlier this month.

Exploring Life After 55 is the result of an ideal collaboration between After 55 Housing and Resource Guide and the AARP Foundation,” says Robyn Epps, national director of sales for After 55 Housing and Resource Guide. “This supplemental publication is unique because it offers both housing options and informative editorial content with this audience in mind. We are excited to work with such an influential name in the after 55 marketplace.”

The magazine will be published once a year and distributed to AARP Foundation offices nationwide as well as to local industry events and senior centers. Exploring Life After 55 will also be available at the Assisted Living Federation of America (ALFA) Conference and Exposition, and at the “Building For Boomers and Beyond: 50+ Housing Symposium,” hosted by the National Association of Home Builders (NAHB). Both conferences will be held in May 2008.

“Deciding where to live is a big step and should not be taken lightly,” says Matthew McCloy, director Economic Security and Work for the AARP Foundation. “This supplemental publication contains great information on topics that our audience deals with on a daily basis. The AARP Foundation is pleased to join efforts with After 55 Housing and Resource Guide in its first ever annual housing and resource guide.”

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About The AARP Foundation

The AARP Foundation is AARP’s affiliated charity. Foundation programs provide security, protection and empowerment for older persons in need. Foundation programs provide information, education and services to ensure that people over 50 lead lives of independence, dignity and purpose. Foundation programs are funded by grants, tax-deductible contributions and AARP.

About After 55TM Housing & Resource Guide

After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in various locations throughout Florida, as well as major cities across the nation, including Atlanta, Columbus, Minneapolis, Phoenix, San Diego and Sacramento.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55 Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has nearly 7,000 employees nationwide. For more information, visit http://www.dominionenterprises.com/.

Posted: September 25th, 2007