Press Room

FOR IMMEDIATE RELEASE 

Contact:  
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

NORFOLK, Va.-(September 21, 2009)- A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000^th Community Theater^® online video. Both records point to the expanding role of online video in the multi-housing industry.

“For Rent Media Solutions understands why it’s important for multi-housing professionals to incorporate video into online marketing efforts,” says Terry Slattery, president of For Rent Media Solutions. “Combined, top social media and video sharing sites like YouTube^TM and MySpace^TM attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video’s effectiveness and support the appeal of online video amongst consumers.”

Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. For Rent Media Solutions^TM distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of For Rent Media Solutions’ 2,000th live video re-emphasizes the company’s support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine^® has a unique URL that guides apartment seekers directly to that listing’s ad on ForRent.com, the main location where Community Theater videos are housed.

Visit comScore.com to view additional collected data on the U.S. online video market. To learn more about online video and For Rent Media Solutions’ online video strategy, contact Mike D’Alba, director of mobile media.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 
                                                                    
Contact:
    Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-961-4695
Fax: 757-282-6015

Anita Williams announced as ForRent.com®-The MagazineTM Regional Manager

Norfolk, VA-(August 1, 2006) - For Rent^®, along with its parent company, Trader Publishing, is excited to announce the promotion of Anita Williams to the Regional Manager position for ForRent.com-The Magazine. This Magazine is For Rent’s latest offering designed to meet the needs of clients and apartment seekers in highly competitive markets not covered by For Rent Magazine^®.

“I am honored to have been chosen as the ForRent.com-The Magazine Regional Manager,” says Williams. “I have been in the apartment industry since 1992 and am so proud to be working for a company that is such a leader in this industry.”

Anita joined Trader Publishing Company in 2002 with Auto Trader as an Account Manager in Tampa, FL. Within months, she moved to For Rent Magazine where she worked as the Senior Account Manager and helped in training efforts. Her insight and dynamic approaches to the Multi-Housing industry prompted For Rent to promote her to National Sales Development Manager. In 2005, she was asked to launch the Raleigh edition of ForRent.com-The Magazine. Since its launch, revenue for the magazine has seen a 241% increase.

“Anita has been the driving force in launching ForRent.com-The Magazine,” says Terry Slattery, Vice President/General Manager of For Rent. “She was so successful with the launch that we immediately realized she could dramatically impact this new division. We know the development of this business line is in good hands with Anita leading the charge.”

As the Regional Manager, Anita’s main responsibilities are opening new markets and assisting with the operations of those markets. In addition to Raleigh, Anita has overseen the magazine launches in Charlotte, Birmingham, Nashville and Connecticut. She is also a member of the Apartment Associations in those markets.

ABOUT FOR RENT^®

Headquartered in Norfolk, VA, For Rent^® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^TM, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Ventures. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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