Press Room

FOR IMMEDIATE RELEASE 

Contact:                                                                                                                           
Meredith Mobley                                                                                      
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Viva La Vie Boheme in your apartment and win tickets to RENT: The Broadway Tour

ForRent.com and RENT: The Broadway Tour launch the “Viva La Vie Boheme” Facebook photo contest

NORFOLK, Va.-(Nov. 19, 2009)-ForRent.com, a division of Dominion Enterprises, and RENT: The Broadway Tour, celebrate the apartment living lifestyle with the “Viva La Vie Boheme,” Facebook photo contest. “Viva La Vie Boheme,” is the cry of Bohemians in the musical RENT meaning “Long Live Bohemia.” The contest asks apartment seekers to submit photos showing how they live “la vie boheme” in their apartments.

ForRent.com and RENT: The Broadway Tour will fly the winner and a friend to Sacramento, Calif., to attend the final performance of RENT: The Broadway Tour in February. Three finalists will each receive memorabilia from the show.

To participate, contestants must become a fan of the ForRent.com Facebook fan page and upload pictures of their free-spirited, apartment living lifestyle. In Facebook, visitors will be allowed to vote on their favorite photo through the “like” feature. The five photos with the most “likes” will be submitted to the cast of RENT who will pick the winner.

The contest consists of three phases:

o        Phase I: Submission, Nov. 9 - Dec. 15, 2009

o        Phase II: Voting,  Dec. 16 - Jan. 4, 2010

o        Phase III: Judging,  Jan. 5 - 8, 2010

“The ‘Viva La Vie Boheme’ Facebook contest is an exciting and creative way for apartment seekers to show how they celebrate the apartment living lifestyle,” says Terry Slattery, president, For Rent Media Solutions. “ForRent.com and RENT: The Broadway Tour have established strong followings, we look forward to seeing snapshots into the daily lives of ForRent.com followers and RENT fans.”

Visit the ForRent.com blog for more details. Apartment seekers and enthusiasts of RENT: The Broadway Tour can learn more about the contest through the RENT: The Broadway Tour Web site.

About RENT: The Broadway Tour

Adam Pascal, Anthony Rapp and Gwen Stewart reprise the roles they originated on Broadway in “Rent: The Broadway Tour” currently touring across the United States until February 2010. Over the course of its groundbreaking 12-year New York run, “RENT” transformed the definition of musical theater — and changed Broadway forever. Set in NYC’s East Village, “RENT” is a modern take on the classic Puccini opera, La Boheme. It tells the unforgettable story of a group of young artists learning to survive, falling in love, finding their voices and living for today.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Headquartered in Norfolk, Va., with 5,400 employees nationwide, the company provides a comprehensive suite of technology-based marketing solutions, more than 45 market-leading Web sites, and 450 magazines. For more information, visit http://www.dominionenterprises.com/.

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Contact:                                                                                                                           
Meredith Mobley                                                                                     
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

For Rent Media Solutions breaks down “Twitter Talk” with Tweet Spot

Industry leader brings multi-housing’s first Twitter educational session to annual marketing conference

NORFOLK, Va.-(Nov. 17, 2009) - Hashtags, re-tweets, DMs? What does it all mean? For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, will answer these questions as they host the multi-housing industry’s first Tweet Spot during this year’s Brainstorming Sessions^TM held at the Hyatt Regency in Houston,  Nov. 18-20.

Twitter “newbies” and power users alike are in for the ultimate Twitter experience during this year’s Multifamily Pro Brainstorming Sessions. At the Tweet Spot, attendees will learn more about leveraging the power of Twitter. Topics include:

• How to create a Twitter profile

• How to perform basic functions within the site

• Twitter terminology

• Tools to enhance user experience

• Why Twitter is beneficial for businesses

• How to cross-link with other social media sites

“The Tweet Spot is a great way for Brainstorming attendees and Twitter users of all experience levels to increase their Twitter knowledge,” says Tami L. Siewruk, chief imagination officer, Multifamily Pro. “It also creates the perfect opportunity to network and put Twitter handles to faces!”

Brainstorming allows multi-housing professionals to come together and generate creative ideas to improve their marketing campaigns. Attendees will also have the opportunity to speak to For Rent’s new media experts and participate in educational sessions regarding the social networking platform.

During the show, attendees can participate in “Tweetups,” meetings organized through Twitter and hosted by For Rent Media Solutions, to network and meet other attendees. These Tweetups help attendees turn their online network into reality, allow them to see who’s “following” who and maximize their social networking by meeting and mingling with the industry’s social media savvy.

Twitter users can follow For Rent Media Solutions at http://www.twitter.com/aptsforrent. Stay connected to the conference by searching for the hashtag #mfbsconf. A hashtag is a simple way to catalog and connect tweets about a specific topic. Any tweet regarding Brainstorming will include this hashtag.

For more information about this year’s Multifamily Pro Brainstorming Sessions, visit http://www.multifamilypro.com/brainstorming.htm.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 

Contact:  
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

NORFOLK, Va.-(September 21, 2009)- A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000^th Community Theater^® online video. Both records point to the expanding role of online video in the multi-housing industry.

“For Rent Media Solutions understands why it’s important for multi-housing professionals to incorporate video into online marketing efforts,” says Terry Slattery, president of For Rent Media Solutions. “Combined, top social media and video sharing sites like YouTube^TM and MySpace^TM attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video’s effectiveness and support the appeal of online video amongst consumers.”

Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. For Rent Media Solutions^TM distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of For Rent Media Solutions’ 2,000th live video re-emphasizes the company’s support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine^® has a unique URL that guides apartment seekers directly to that listing’s ad on ForRent.com, the main location where Community Theater videos are housed.

Visit comScore.com to view additional collected data on the U.S. online video market. To learn more about online video and For Rent Media Solutions’ online video strategy, contact Mike D’Alba, director of mobile media.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 

Contact:
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Natalie Cariola promoted to southern California regional manager of For Rent Media Solutions

Former general manager transitions into her new role as regional manager

NORFOLK, Va.-(September 17, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, is proud to announce Natalie Cariola’s promotion to regional manager of the company’s southern California region. In addition to Las Vegas, this new region includes the Inland Empire, Los Angeles, Orange County, and San Diego markets in California.

 ”Over the past several years, Natalie has demonstrated tremendous sales and management leadership in Los Angeles,” says Terry Slattery, president of For Rent Media Solutions. “In 2008, she received the Ernie Martin Outstanding Operations of the Year award, named after the company’s first president. This highly coveted award honors the best overall market in the nation. With her drive and determination, Natalie will lead the southern California region into an even more successful new year.”

Cariola joined For Rent Media Solutions in 2004 as a general manager. Since she joined, Cariola is a three-time winner of the President’s Club award, an award that recognizes the company’s top selling account executives in the nation for their efforts. Under her leadership, the For Rent Media Solutions Los Angeles market has been recognized for its outstanding sales and operation efforts. Before joining the company, Cariola worked with Homestore, Inc. as a national account director and then as regional sales manager, overseeing both inside and outside sales.

“I am honored to step into the role of regional manager for the For Rent Media Solutions southern California market,” said Cariola. “I am proud of the success our company continues to experience and look forward to finding more innovative ways to promote our clients and their properties.”

As regional manager, Cariola will oversee sales and operations for southern California.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact:
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Baby boomer capital of America welcomes a new targeted publication

After 55^TM Housing and Resource Guide expands to Denver

NORFOLK, Va.-(September 14, 2009)-Denver baby boomers have a new resource to help meet their housing needs. For Rent Media Solutions^TM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has expanded its publication, After 55 Housing and Resource Guide, to Denver. The magazine provides available housing options for local baby boomers and beyond.

“Denver has been called the baby boomer capital of America,” said Robyn Epps, national director of sales and development for After 55 Housing and Resource Guide. “The Denver Metropolitan area understands how to cater to this demographic that makes up nearly one-third of its population, according to ColoradoBoomers.com. I believe Denver baby boomers and beyond will find After 55 Housing and Resource Guide to be a valuable resource.”

Denver boasts the highest percentage of boomers of any major U.S. city, currently at 32.8 percent according to the U.S. Census Bureau. The total projected population in the Denver metropolitan area for 2009 is nearly 2.5 million and, by 2010, it is projected that the number of seniors in Denver will increase to 39 percent.

After 55 Housing and Resource Guide is a niche publication that targets baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com, For Rent Media Solutions’ online housing and resource guide, and offers a variety of housing options in the six counties which comprise the Denver Metropolitan Area, as well as El Paso County, ranging from apartments and independent living to assisted living and continuing care retirement communities.

The publication will be distributed to key locations including Denny’s, Safeway, Sam’s Club, Sunflower Markets, and Whole Foods as well as doctor’s offices, clinics, hospitals, libraries, pet stores, pharmacies, restaurants, and senior centers.

More information about After 55 Housing and Resource Guide and housing options for adults 55 and older, including apartments, independent and assisted living and continuing care retirement communities, is available at http://www.senioroutlook.com/.

About After 55^TM Housing & Resource Guide

After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards Baby Boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in major markets, including Atlanta, Columbus, Denver, Minneapolis, Orlando, Phoenix, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, South Florida and Tampa.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video increases lead generation by 30 percent for multi-housing advertisers

For Rent Media Solutions advertisers who use video in their marketing initiatives reap the benefits

NORFOLK, Va.-(August 25, 2009)- Property managers who incorporate video into their marketing initiatives see a significant increase in lead generation, according to For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises. By monitoring marketing activity in its LEADS^TM Dashboard, For Rent has observed that advertisers who add online video to their marketing initiatives increase lead generation by an average of 30 percent and by as much as 309 percent in some markets.

In Denver, two For Rent Media Solutions properties that incorporated the Community Theater^® video product into their advertising efforts saw an increase in LEADS of more than 309 percent. Community Theater allows property managers to put their communities on display through an online video commercial. Through Community Theater, potential renters get an inside look at the property of their choice. The jump in LEADS that advertisers are experiencing nationwide has been credited to these videos.

“Audiences across the nation are attracted to online video,” noted Terry Slattery, president of For Rent Media Solutions. “With LEADS increasing by more than 200 percent in some markets, it is evident our online video product Community Theater is generating the LEADS that deliver leases for property managers.”

More than 80.7 percent of mobile users coming to the ForRent.com mobile Web site can view video, according to Omniture SiteCatalyst^®, a Web analytic resource. comScore Media Metrix shows that  81.2 percent of the total U.S. Internet audience viewed online video in June 2009. The average online video viewer watched 453 minutes of video, or nearly 7.6 hours.

A recent survey of more than 400 senior-level decision makers, conducted by PermissionTV, shows online video is the top priority for digital marketing budgets. Nearly 64 percent use online video for branded content and video destination and more than two thirds of respondents reported that strengthening relationships with existing customers and prospects is the primary goal of online video initiatives.

To learn more about Community Theater, please email community.theater@forrent.com.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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