Press Room

  FOR IMMEDIATE RELEASE 

Contact: 
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827 

ForRent.com launches free GPhone application

ForRent.com offers most comprehensive line of mobile products in multi-housing industry

NORFOLK, Va.-(June 29, 2009)-ForRent.com, anchor Web site of For Rent Media Solutions^TM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched a ForRent.com T-Mobile G1^TM (GPhone) application. The new application is the latest addition to For Rent’s comprehensive line of mobile marketing products for apartment seekers, including the ForRent.com text messaging product, mobile Web site and iPhone^TM application.

With ForRent.com’s free GPhone application, apartment seekers can browse through thousands of apartment listings nationwide. Users can also view apartment descriptions, videos, pictures, and floor plans, save their results, and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property’s page. From the map, apartment seekers can zoom in and out to get a clearer view of the property and its proximity to surrounding apartment communities.

The GPhone runs on the new Google Android operating system and applications are distributed in the Android Market, which opened to the public on October 22. Applications are only accessible through the GPhone phone, but can be previewed at the Android Market Web site.

“Mobile marketing is quickly spreading as a leading method of communication used to engage consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, consumers downloaded 83 percent more mobile applications in March 2009 than in March 2008. We understand how much mobile Web impacts our consumers’ daily lives and will continue to explore opportunities with other mobile devices in the future.”

While the number of consumers downloading mobile applications continues to grow, comScore shows that, overwhelmingly, the preferred mode for accessing local content on a mobile device is through a mobile browser. In March 2008, 15.4 million mobile Web users accessed information via a mobile browser. By March 2009, that number jumped to 20.7 million. These numbers support the success seen by the ForRent.com mobile site. According to Omniture SiteCatalyst, an online business optimization company, the ForRent.com mobile site received more than 256,000 page views in May 2009.

The GPhone application adds to the already existing suite of mobile products offered to apartment seekers and solidifies ForRent.com as a leader in mobile marketing. Other mobile products include text messaging, launched in June 2007, the mobile Web site, launched in June 2008, and the iPhone application launched earlier this year.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 30,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 99 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE    

Contact: 
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Dial Directions Announces Partnership With For Rent Media Solutions^TM

For Rent Magazine^® offers a new mobile locator service that provides directions to any apartment address in the San Francisco Bay area and an additional 30 markets

Norfolk, VA (November 20, 2007)- Dial Directions (http://www.dialdirections.com/) today announced a partnership with For Rent Media Solutions, a leading resource for searching apartments for rent nationwide and a division of Dominion Enterprises. Apartment seekers can now receive a text message with turn-by-turn directions to apartments in the San Francisco Bay area by calling Dial Directions’ free voice-activated service advertised in their local For Rent Magazine.

“At For Rent Media Solutions, we believe in leveraging cutting-edge technology with traditional print media to offer our advertisers the most comprehensive marketing strategies to reach as many apartment seekers as possible,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “By offering Dial Directions to For Rent Magazine readers in the Bay area, we’re giving our advertisers an opportunity to grow leads in their apartment community in a matter that is unmatched in our industry.”

How It Works

The apartment prospect dials “D-I-R-E-C-T-I-O-N-S” (347-328-4667) on their cell phone. This number is made available to the prospect through the fill page located within For Rent Magazine. Once they have made the free phone call, the prospect can then verbally give their current location and destination. This can be a specific destination address or intersection. The service responds via text messaging with turn-by-turn directions, directing the prospect to the property. There is no registration cost or service fee to use Dial Directions. Only standard cell phone minutes or text messaging fees charged by a carrier may apply.

The initial launch was implemented in September in the San Francisco Bay Area market, which includes more than 90,000 For Rent Magazine distributed monthly to approximately 1,200 distribution outlets.

“Partnering with the For Rent Magazine, a well-regarded publication in the multi-family housing industry, enables us to reach millions of people who need to get directions quickly and easily,” said Amit Desai, co-founder and chief product officer of Dial Directions. “Whether you’re coming from work or spending the day looking for apartments, all you’ll need is For Rent Magazine and a cell phone, and you’ll be on your way to finding your next place to call home.”

This month, For Rent Magazine will make the Dial Directions service available to more than 30 markets nationwide. By December, the service will be available to all 190 For Rent Media Solutions markets, giving the apartment seeker the opportunity to easily locate the apartment listing of their choice with a simple free telephone call.

About Dial Directions

Dial Directions provides the industry’s best platform for voice-activated location-based services. Dial Directions’ first of a kind phone service “D-I-R-E-C-T-I-O-N-S” (347-328-4667) enables any cell phone user to call and ask for directions to any address, store destination or public event, and receive directions by text message instantly. Now available in over 2,700 cities across 15 metro areas across the U.S., including New York, San Francisco, Los Angeles, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Miami, Philadelphia, Las Vegas, Sacramento, San Diego and Washington, D.C., the free service bridges the gap for consumers between the online and mobile worlds for location-based services. The company is privately-funded and made up of a team of industry experts in voice interfaces, speech recognition and navigation. For more information, visit http://www.dialdirections.com/.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, Apartamentos Para Rentar^®, Florida Condominium and Townhome and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 
Contact:
Wendy Froehlich
Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
Fax: 757-282-6015

For Rent Media Solutions™  Expands Online Exposure to Hispanic Audience

ParaRentar.comTM launches to provide a fully-translated, apartment listing website in Spanish

Norfolk, VA-(October 9, 2006) -For Rent Media Solutions^TM, a division of Dominion Enterprises, launches ParaRentar.com^TM, the fully-translated, Spanish apartment listing site, which offers over 4,000 apartment listings for the Spanish-speaking community.

“With an all Spanish website, ParaRentar.com will give apartment seekers the freedom to shop without a language barrier,” says Terry Slattery, vice president and general manager of For Rent Media Solutions. The Hispanic community is one of the largest and fastest growing minority groups in the U.S. This website demonstrates the company’s commitment to the Hispanic market.”

The U.S. Census Bureau found that 53% of Hispanics were renters and by the year 2010, nearly 20 million Hispanics will be searching for apartments in the United States.  According to research completed by www.eMarketer.com, one million more Hispanics are using the internet in 2006 than 2005.  eMarketers.com predicts this trend will continue to grow resulting in a 33% increase of Hispanic internet users by the year 2010.  In conjunction with Apartamentos Para Rentar^® Magazine, ParaRentar.com was created to fulfill the needs of this growing market as a resource for apartment seekers.

“The option for the Hispanic consumer to shop for an apartment exclusively in Spanish is one of the most exciting features that For Rent Media Solutions and ParaRentar.com have to offer,” says Elsa Morales, director of Hispanic Initiatives.  “We currently offer print advertising in Apartamentos Para Rentar Magazine in 13 metropolitan areas across the country giving our advertisers a complete media solution for all of their advertising needs.”

The end user will find that ParaRentar.com’s search options are user-friendly, allowing better results for the apartment seeker, as well as the communities listing their apartments for rent.  Apartment seekers will also have the option to customize their price range to better fit their needs.

After selecting a city on the ParaRentar.com homepage, apartment renters will be automatically directed to the amenities page, helping them refine their search and bring them closer to a community of their choice.  ParaRentar.com also offers a details page, providing an in-depth description of the apartment community.  Here, the end-user can find floorplans and photos of the community as well as a map for directions. The site offers a variety of listings for the apartment seeker, with an amount that far surpasses any other apartment listing service that specifically caters to the Hispanic audience.

About ParaRentar.com^TM

ParaRentar.com^TM, owned and operated by For Rent Media Solutions, is a fully translated, Spanish apartment finding website with an extensive database of over 4,000 apartment community listings, featuring a presentation of property photos, detailed floorplans, e-maps, and pricing information. ParaRentar.com^TM showcases listings provided by Para Rentar Magazine^® and For Rent Magazine^® and offers property managers and owners the ability to utilize virtual tours of their properties.  In addition, our exclusive online Management Console provides property managers and owners their own personal ID and password allowing unlimited access to add or update listings 24-hours a day, 7 days a week.

About For Rent Media Solutions^TM

Headquartered in Norfolk, VA, For Rent Media Solutions is a division of Dominion Enterprises.  As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 84 magazines covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM.  For Rent Media Solutions operates four additional websites: ForRent.com^TM, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM.  We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionenterprises.com/.

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