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SEP
23

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

FOR IMMEDIATE RELEASE 

Contact:  
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

NORFOLK, Va.-(September 21, 2009)- A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000th Community Theater® online video. Both records point to the expanding role of online video in the multi-housing industry.

“For Rent Media Solutions understands why it’s important for multi-housing professionals to incorporate video into online marketing efforts,” says Terry Slattery, president of For Rent Media Solutions. “Combined, top social media and video sharing sites like YouTubeTM and MySpaceTM attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video’s effectiveness and support the appeal of online video amongst consumers.”

Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. For Rent Media SolutionsTM distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of For Rent Media Solutions’ 2,000th live video re-emphasizes the company’s support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine® has a unique URL that guides apartment seekers directly to that listing’s ad on ForRent.com, the main location where Community Theater videos are housed.

Visit comScore.com to view additional collected data on the U.S. online video market. To learn more about online video and For Rent Media Solutions’ online video strategy, contact Mike D’Alba, director of mobile media.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

 

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

 

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Posted: September 23rd, 2009

MAR
24

ForRent.com Shares Apartment Living Tips on Apartment Blog

FOR IMMEDIATE RELEASE

Contact:  Wendy Froehlich 
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-961-4827

 

ForRent.com Shares Apartment Living Tips on Apartment Blog

Leading Internet Listing Service Launches its First Blog Catering to Apartment Living

NORFOLK, Va.-(March 24, 2008) - For Rent Media Solutions, a leading apartment resource for searching apartments nationwide and a division of Dominion Enterprises, is sharing apartment and lifestyle tips with apartment seekers and renters with the launch of the ForRent.com apartment blog.

The blog, which went live on ForRent.com on Monday, March 17, and can be accessed by clicking on the “Apartment Blog” link at the bottom of the ForRent.com home page, covers topics ranging from roommates, recipes and pet friendly apartments to apartment safety, organization and tips for going green-apartment living style. This week, visit the ForRent.com blog to learn more about renters insurance and apartment decorating tips that will be helpful in your everyday activities.

Read something you like? The ForRent.com blog can be bookmarked on other social media Web sites, such as Facebook, MySpace, Newsvine and Technorati. Apartment seekers and renters can also subscribe to the blog’s RSS feed and received daily updates and view blog topics on their own home page.

ForRent.com blog entries can also be found on the For Rent Media Solutions’ Myspace.com page at http://www.myspace.com/aptsforrent. From there, you can also learn more about apartments for rent in your area and check out the blog widget that can be found in the “About Us” section on our Myspace profile page. Add the widget to your personal profiles and websites by:

  • clicking the button ‘Options’ which is on the widget

  • selecting ‘Get Embedded Code’

  • clicking on any of the sites listed (such as Myspace, Facebook, Typepad, Bolgger, Friendster and more) to get the desired code

Once you select the site, hit ‘Copy Code’ then paste the code into the website of your choice. Simply double click on the titles and you will be directed to our blog entries on Myspace.com.

The ForRent.com blog was designed with apartment shoppers and renters in mind. Logon each week to see what we are blogging about next!

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 91 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: March 24th, 2008

MAR
5

For Rent Magazine® Marks 25 Years of Apartment Searching Success

  FOR IMMEDIATE RELEASE                                                                         

  Contact: Wendy Froehlich
Marketing Director
 Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

 

For Rent Magazine® Marks 25 Years of Apartment Searching Success

NORFOLK, Va.-(March 5, 2008)-For Rent Magazine has turned 25 years old. The magazine is a publication of For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide and a division of Dominion Enterprises.

“Over the past quarter century, For Rent Magazine has led the multi-housing industry with cutting-edge technology unmatched by our competition. As we look ahead to the next quarter century, we will continue to expand our product line to provide superior marketing solutions for property managers and owners.” said Terry Slattery, vice president and general manager of For Rent Media Solutions.

For Rent Magazine began as a simple black and white bi-weekly publication in Seattle. An innovative publication from the start-at the time, most apartment seekers found their new home by scouring the local newspaper or by visiting apartment communities they happened to pass by-the magazine quickly expanded beyond Seattle.

Innovation continues to drive the organization. Over the last 25 years, For Rent Media Solutions has added to its offerings five Web sites and five magazines, circulated in 190 markets nationwide, including Apartamentos Para Rentar®, ForRent.comTM-The Magazine, After 55TM Housing and Resource Guide, Southwest Apartment Guide® and Florida Condominium Sales and Rental Guide.

For Rent Magazine has grown into an industry leader. Among apartment listing Web sites which also provide nationwide print publications, ForRent.com’s unique visitor traffic sits at over 1.8 million with ApartmentGuide.com at 1.2 million and ApartmentFinder.com at under 500,000, according to comScore’s January 2008 Media Metrix reports.

In 2007, For Rent Media Solutions demonstrated innovation yet again by re-launching ForRent.com®, and introducing text messaging and Community TheaterTM streaming video to the site. The organization also expanded existing publications into four new markets, and added a new publication, Exploring Life After 55, in partnership with AARP. The new publication closely parallels the organization’s After 55TM Housing and Resource Guide (formerly Senior Outlook®), but with additional editorial content from AARP and different distribution outlets.

In 2008, For Rent Media Solutions plans to strengthen its competitive edge by enhancing products and introducing other forms of alternative and tech savvy marketing solutions to the multi-housing industry.

To learn more about the products and services offered by For Rent Magazine and For Rent Media Solutions, visit ForRent.com.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 91 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: March 5th, 2008

NOV
16

For Rent Media SolutionsTM Partners with ESPRE Solutions and MDS, LLC., becoming the first apartment listing service to offer streaming video to clients

FOR IMMEDIATE RELEASE 
Contact:
Wendy Froehlich
Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
Fax: 757-282-6015

 

For Rent Media SolutionsTM Partners with ESPRE Solutions and MDS, LLC., becoming the first apartment listing service to offer streaming video to clients

Norfolk, VA-(November 16, 2006) - For Rent Media SolutionsTM, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, is excited to announce the launch of Community TheaterTM on their ForRent.com website.

ForRent.com, which lists over 50,000 apartments nationwide,  has been working closely with ESPRE solutions, a Dallas-based media solutions and technology company with a revolutionary and patented video compression technology, as well as MDS, a Dallas area video distribution company, to offer this new service to ForRent.com customers.

“At For Rent Media Solutions, we believe in marketing apartment communities through the combination of print and internet with cutting edge technology,” says Amanda Hiller, general manager of ForRent.com. “The ForRent.com website was recently chosen as a leading Internet Listing Service by readers of Multi-Housing News magazine. By offering Community Theater, a streaming video product, to ForRent.com customers, the site is creating the opportunity for property managers to generate more LEADSTM for their apartment community, keeping them ahead of their competition.”

The initial launch of Community Theater was in the Seattle market with a national roll-out starting today. Community Theater is a streaming video package that offers ForRent.com clients: streaming custom video for their community; which can be shown on the For Rent website as well as the management company’s site, professional voice over, production and editing, and a video e-mail brochure to send to prospects for follow up. This package is delivered through the ESPRE playerless player, which requires no video downloading.

“We are extremely excited to be a part of this launch with our partner MDS,” states Pete Ianace, president and CEO of ESPRE. “ForRent.com is one of the premier Internet Listing Services (ILS) for apartment communities and we are delighted to provide the core technology behind MDS’ unique, turnkey video virtual tour solutions.”

About For Rent Media SolutionsTM

Headquartered in Norfolk, VA, For Rent Media SolutionsTM is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM- The Magazine, and publishes 85 magazines covering more than 190 markets nationwide, as well as Senior Outlook®, Apartamentos Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Town home and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional websites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States.  The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories.  The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million.  For more information on Dominion Enterprises, visit http://www.dominionenterprises.com/.

About MDS

MDS’s primary focus is to provide the first practical approach to allow any web application to take full advantage of video — both live and on- demand. Using our one-click video publishing technologies, any website can provide their users the power of live and streaming video for applications like classified advertising, online yellowpages, online dating services, on- demand feature length movies, video blogging, corporate sales and training. The MDS solution lets any website provide their end-users with simple methods to produce digital video presentations to show and sell products. MDS uses a wavelet-based compression system that is compatible with PC’s, Macs and Linux computers, requires no software installation, and provides superior quality and bandwidth management. The MDS system has integrated Digital Rights Management to ensure that content can’t be copied or distributed without the owner’s permission. And MDS videos are significantly smaller then Quicktime, WMV, MPEG or Flash at the same quality levels. For more information, visit http://www.bettervideo.com/ .

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Posted: November 16th, 2006

SEP
8

For Rent® Promotes former General Sales Manager, Paige Forrest to National Sales Manager

FOR IMMEDIATE RELEASE
Contact: 
Wendy Froehlich 
Marketing Director
Wendy.Froehlich@forrent.com 
Phone: 757-961-4695
Fax: 757-282-6015

For Rent® Promotes former General Sales Manager, Paige Forrest to National Sales Manager

Former General Sales Manager promoted to National Sales Manager, overseeing sales and operations efforts for national clients

Norfolk, VA-(September 6, 2006) - For Rent, a division of Trader Publishing Company, the nation’s leading apartment resource for locating over 40,000 apartments for rent, is pleased to announce the promotion of Paige Forrest to National Sales Manager. Paige held the previous position of General Sales Manager for the For Rent office in Richmond, Virginia.

“Paige has a clear understanding of the Multi-Housing industry and goals of For Rent,” says Terry Slattery, Vice President/General Manager of For Rent. “Her passion for our products and understanding of our customers makes her an ideal fit in this new role.”

 Paige has dedicated 15 years to the Multi-Housing industry, since 1991. In 1999, she helped launch Apartment Sources and Senior Source in the Mid-Atlantic region for Fairfax Publishing, where she became the Publisher for the Richmond Apartment Sources and Senior Source Magazines. She joined Trader in 2001 as a General Sales Manager, when the company bought the Apartment Source in Richmond and Hampton Roads.

“This is an exciting time for For Rent,” says Forrest. “The company is working on new launches and initiatives. I am excited to have been chosen as For Rent’s National Sales Manager and I look forward to what the future holds for me in this position.”

As the National Sales Manager, Paige brings a wealth of experience, talent and enthusiasm to this position. Over the past four years, her office has seen significant growth in a highly penetrated market, demonstrating Paige’s creativity and drive for success. As the National Sales Manager, she will oversee all sales and operations efforts for For Rent’s national clients. She is an active member of the Richmond Apartment Management Association as well as an Executive Officer on the Board for the Virginia Apartment Management Association.

ABOUT FOR RENT®

Headquartered in Norfolk, VA, For Rent® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com®-The MagazineTM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior OutlookTM and Para RentarTM. For Rent operates four additional websites: ForRent.comTM, SeniorOutlook.comTM, CorporateHousing.com® and ParaRentar.comTM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Ventures. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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Posted: September 8th, 2006

SEP
6

For Rent® Promotes Amanda Hiller, Former General Sales Manager to General Manager of ForRent.com™

FOR IMMEDIATE RELEASE 
Contact:  
Wendy Froehlich 
Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
Fax: 757-282-6015

For Rent® Promotes Amanda Hiller, Former General Sales Manager to General Manager of ForRent.comTM

Norfolk, VA-(September 6, 2006) - For Rent, a division of Trader Publishing Company, the nation’s leading apartment resource for locating over 40,000 apartments for rent, is proud to announce the promotion of Amanda Hiller to General Manager of ForRent.com.

“Amanda has demonstrated her ability to lead successful For Rent Magazine operations in both Detroit and Cleveland,” says Terry Slattery, Vice President and General Manager of For Rent. “She brings with her a wealth of experience in the multifamily industry and a determination to succeed.”

In 1999, Amanda joined For Rent as an Account Executive. She quickly moved up to the position of General Sales Manager. As the General Sales Manager for the For Rent office in Detroit, she also oversaw the Toledo market and as the General Sales Manager for the For Rent office in Cleveland, she oversaw Pittsburgh. Amanda has contributed greatly to the success of her markets. She received recognition for having the most improved For Rent Magazine Operations in 2005 as well as being acknowledged as a 2003 and 2005 President’s Club winner. The President’s Club award is given to For Rent’s most outstanding employees, acknowledging them for their sales efforts.

“I am very excited about the opportunity to lead ForRent.com to the next level,” says Hiller. ”I am ready for the challenge and I am looking forward to the years ahead as For Rent becomes the leader in both print and internet advertising to the apartment industry.”

In her new role as the ForRent.com General Manager, Amanda oversees the management of For Rent’s Inside Sales, Key Accounts, Product Development and PrinterNet departments. As part of For Rent’s Senior Management team, she also works closely with the For Rent field internet sales teams and the ForRent.com®-The MagazineTM launches. Amanda has relocated to Virginia Beach, Va. and will be working out of their office in Norfolk.

ABOUT FOR RENT®

Headquartered in Norfolk, VA, For Rent® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com®-The MagazineTM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior OutlookTM and Para RentarTM. For Rent operates four additional websites: ForRent.comTM, SeniorOutlook.comTM, CorporateHousing.com® and ParaRentar.comTM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Ventures. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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Posted: September 6th, 2006