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JAN
20

Meisenheimer eager to reinforce integrated marketing in multifamily housing industry

 FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

Meisenheimer eager to reinforce integrated marketing in multifamily housing industry

New vice president of sales added to For Rent Media Solutions executive team

NORFOLK, Va.-(Jan. 20, 2010)-Ann Meisenheimer, former regional manager for For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has been promoted to vice president of sales. Meisenheimer will transition into the role this February.

“This is an exciting time for For Rent Media Solutions, as the multifamily housing industry fully embraces an integrated marketing solution,” says Meisenheimer. ”I am honored to join our senior management team, as we continue to set the pace for product innovation, quantifiable marketing communications, and a synchronized media platform for our consumers.”

Meisenheimer joined For Rent Media Solutions in 1997 as a general sales manager, and played an integral part in the launch of the Chicago For Rent Magazine. Under her guidance, Chicago has grown to become one of the company’s top markets. She was promoted to Mid-West North regional manager, her most recent position, in 2007. As regional manager, Meisenheimer used her industry insight, product knowledge and passion for the business to make tremendous progress in this region.

Meisenheimer is filling the role that will be left vacant as a result of Sarah Malone’s retirement. In this new role, Meisenheimer will oversee all sales, training and operations for the company’s Northwest, Southwest, and Southern California regions. She will also oversee sales and operations for the After 55TM Housing and Resource Guide division.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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Posted: January 20th, 2010

DEC
1

ForRent.com embraces virtual communication through new Layar mobile application

FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

ForRent.com embraces virtual communication through new Layar mobile application
Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser

 

NORFOLK, Va.-(Dec. 1, 2009) -ForRent.com, anchor Web site of For Rent Media SolutionsTM, a division of Dominion Enterprises, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of their iPhone® 3G S or Google Android mobile phone with a “layer” that shows them all the available apartments on ForRent.com within a 10-mile radius.

As a free mobile application, available from the iTunes Store or from Android Markets, Layar shows users their surroundings by displaying real-time digital information on top of reality through the camera of their cell phone. Once the apartment seeker selects the property of their choice, phone and email contact information appears at the bottom of the screen. Through the Layar application, they can also access the ForRent.com mobile site for even more property information.

“Mobile media is a leading method of communication among consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, 80.1 million mobile users browse or use mobile applications. While an additional 31 percent use text messaging. The Layar application has been well received worldwide. As the first Internet listing service to use this application, we are proud to be connected to the next step in mobile technology and look forward to the future of mobile media.”

To find ForRent.com listings through Layar, apartment seekers must download the Layar application. Next, they search for the term “apartments” or “ForRent.com” to find the ForRent.com mobile application icon. From there, they simply point their phone in any direction and all available apartments on ForRent.com within a 10-mile radius will appear on the screen as colored pins.

The new mobile application is the latest addition to For Rent Media Solutions’ comprehensive mobile marketing suite of products that cater to the apartment seeker on the go, including the ForRent.com text messaging product, mobile Web site, and two additional mobile applications available through the iPhoneTM and T-Mobile G1TM (GPhone).

To learn more about Layar and the ForRent.com application, please contact Mike D’Alba, director of mobile marketing at dalba@forrent.com.  

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition Web sites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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Posted: December 1st, 2009

NOV
19

Viva La Vie Boheme in your apartment and win tickets to RENT: The Broadway Tour

FOR IMMEDIATE RELEASE 

Contact:                                                                                                                           
Meredith Mobley                                                                                      
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Viva La Vie Boheme in your apartment and win tickets to RENT: The Broadway Tour

ForRent.com and RENT: The Broadway Tour launch the “Viva La Vie Boheme” Facebook photo contest

NORFOLK, Va.-(Nov. 19, 2009)-ForRent.com, a division of Dominion Enterprises, and RENT: The Broadway Tour, celebrate the apartment living lifestyle with the “Viva La Vie Boheme,” Facebook photo contest. “Viva La Vie Boheme,” is the cry of Bohemians in the musical RENT meaning “Long Live Bohemia.” The contest asks apartment seekers to submit photos showing how they live “la vie boheme” in their apartments.

ForRent.com and RENT: The Broadway Tour will fly the winner and a friend to Sacramento, Calif., to attend the final performance of RENT: The Broadway Tour in February. Three finalists will each receive memorabilia from the show.

To participate, contestants must become a fan of the ForRent.com Facebook fan page and upload pictures of their free-spirited, apartment living lifestyle. In Facebook, visitors will be allowed to vote on their favorite photo through the “like” feature. The five photos with the most “likes” will be submitted to the cast of RENT who will pick the winner.

The contest consists of three phases:

o        Phase I: Submission, Nov. 9 - Dec. 15, 2009

o        Phase II: Voting,  Dec. 16 - Jan. 4, 2010

o        Phase III: Judging,  Jan. 5 - 8, 2010

“The ‘Viva La Vie Boheme’ Facebook contest is an exciting and creative way for apartment seekers to show how they celebrate the apartment living lifestyle,” says Terry Slattery, president, For Rent Media Solutions. “ForRent.com and RENT: The Broadway Tour have established strong followings, we look forward to seeing snapshots into the daily lives of ForRent.com followers and RENT fans.”

Visit the ForRent.com blog for more details. Apartment seekers and enthusiasts of RENT: The Broadway Tour can learn more about the contest through the RENT: The Broadway Tour Web site.

About RENT: The Broadway Tour

Adam Pascal, Anthony Rapp and Gwen Stewart reprise the roles they originated on Broadway in “Rent: The Broadway Tour” currently touring across the United States until February 2010. Over the course of its groundbreaking 12-year New York run, “RENT” transformed the definition of musical theater — and changed Broadway forever. Set in NYC’s East Village, “RENT” is a modern take on the classic Puccini opera, La Boheme. It tells the unforgettable story of a group of young artists learning to survive, falling in love, finding their voices and living for today.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Headquartered in Norfolk, Va., with 5,400 employees nationwide, the company provides a comprehensive suite of technology-based marketing solutions, more than 45 market-leading Web sites, and 450 magazines. For more information, visit http://www.dominionenterprises.com/.

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Posted: November 19th, 2009

NOV
17

For Rent Media Solutions™ breaks down “Twitter™ Talk” with Tweet Spot

Contact:                                                                                                                           
Meredith Mobley                                                                                     
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

For Rent Media Solutions breaks down “Twitter Talk” with Tweet Spot

Industry leader brings multi-housing’s first Twitter educational session to annual marketing conference

                                 

NORFOLK, Va.-(Nov. 17, 2009) - Hashtags, re-tweets, DMs? What does it all mean? For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, will answer these questions as they host the multi-housing industry’s first Tweet Spot during this year’s Brainstorming SessionsTM held at the Hyatt Regency in Houston,  Nov. 18-20.

Twitter “newbies” and power users alike are in for the ultimate Twitter experience during this year’s Multifamily Pro Brainstorming Sessions. At the Tweet Spot, attendees will learn more about leveraging the power of Twitter. Topics include:

  • How to create a Twitter profile

  • How to perform basic functions within the site

  • Twitter terminology

  • Tools to enhance user experience

  • Why Twitter is beneficial for businesses

  • How to cross-link with other social media sites

“The Tweet Spot is a great way for Brainstorming attendees and Twitter users of all experience levels to increase their Twitter knowledge,” says Tami L. Siewruk, chief imagination officer, Multifamily Pro. “It also creates the perfect opportunity to network and put Twitter handles to faces!”

Brainstorming allows multi-housing professionals to come together and generate creative ideas to improve their marketing campaigns. Attendees will also have the opportunity to speak to For Rent’s new media experts and participate in educational sessions regarding the social networking platform.

During the show, attendees can participate in “Tweetups,” meetings organized through Twitter and hosted by For Rent Media Solutions, to network and meet other attendees. These Tweetups help attendees turn their online network into reality, allow them to see who’s “following” who and maximize their social networking by meeting and mingling with the industry’s social media savvy.

Twitter users can follow For Rent Media Solutions at http://www.twitter.com/aptsforrent. Stay connected to the conference by searching for the hashtag #mfbsconf. A hashtag is a simple way to catalog and connect tweets about a specific topic. Any tweet regarding Brainstorming will include this hashtag.

For more information about this year’s Multifamily Pro Brainstorming Sessions, visit http://www.multifamilypro.com/brainstorming.htm.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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Posted: November 17th, 2009

SEP
14

Baby boomer capital of America welcomes a new targeted publication

FOR IMMEDIATE RELEASE                                                                           

Contact:
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

Baby boomer capital of America welcomes a new targeted publication

After 55TM Housing and Resource Guide expands to Denver

 

NORFOLK, Va.-(September 14, 2009)-Denver baby boomers have a new resource to help meet their housing needs. For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has expanded its publication, After 55 Housing and Resource Guide, to Denver. The magazine provides available housing options for local baby boomers and beyond.

“Denver has been called the baby boomer capital of America,” said Robyn Epps, national director of sales and development for After 55 Housing and Resource Guide. “The Denver Metropolitan area understands how to cater to this demographic that makes up nearly one-third of its population, according to ColoradoBoomers.com. I believe Denver baby boomers and beyond will find After 55 Housing and Resource Guide to be a valuable resource.

Denver boasts the highest percentage of boomers of any major U.S. city, currently at 32.8 percent according to the U.S. Census Bureau. The total projected population in the Denver metropolitan area for 2009 is nearly 2.5 million and, by 2010, it is projected that the number of seniors in Denver will increase to 39 percent.

After 55 Housing and Resource Guide is a niche publication that targets baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com, For Rent Media Solutions’ online housing and resource guide, and offers a variety of housing options in the six counties which comprise the Denver Metropolitan Area, as well as El Paso County, ranging from apartments and independent living to assisted living and continuing care retirement communities.

The publication will be distributed to key locations including Denny’s, Safeway, Sam’s Club, Sunflower Markets, and Whole Foods as well as doctor’s offices, clinics, hospitals, libraries, pet stores, pharmacies, restaurants, and senior centers.

More information about After 55 Housing and Resource Guide and housing options for adults 55 and older, including apartments, independent and assisted living and continuing care retirement communities, is available at http://www.senioroutlook.com/.

About After 55TM Housing & Resource Guide

After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards Baby Boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in major markets, including Atlanta, Columbus, Denver, Minneapolis, Orlando, Phoenix, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, South Florida and Tampa.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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Posted: September 14th, 2009

JUN
20

For Rent Media Solutions Challenge Cup Raised $16,000 for National Apartment Association Political Action Committee

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

For Rent Media Solutions Challenge Cup Raised $16,000 for
National Apartment Association Political Action Committee

Houston and Dallas multi-family housing professionals
teed off against each other for a good cause

NORFOLK, Va.-(June 20, 2007) - For Rent Media Solutions, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, raised $16,000 for the National Apartment Association Political Action Committee (NAAPAC) during the 11th annual For Rent Media Solutions Challenge Cup golf tournament. Hosted by the Houston Apartment Association, the May 11 event was held at the Falls Resort, in New Ulm, Texas.

The For Rent Media Solutions Challenge Cup was developed in 1996 to support the NAAPAC, which strives to educate Congress about the needs and concerns of the multi-family housing industry. The event is hosted in alternate years by the Apartment Association of Greater Dallas and the Houston Apartment Association. Participants play on one of two teams, representing either Houston or Dallas. Houston took home this year’s trophy, evening the score from Dallas’s win in 2006.

“For Rent Media Solutions has been the title sponsor of this golf tournament since it was developed,” says Brock MacLean, vice president of national sales and development for For Rent Media Solutions, who participated in the tournament as a member of the Dallas team. “We are honored to be a major fundraiser for the NAA Political Action Committee and will continue to contribute to the committee to support its cause.”

The golf tournament is a major fundraiser for NAAPAC, which has received a total of $176,000 contributed through golfer registration fees, since the tournament began.

“Not only has For Rent Media Solutions generously put together this annual fundraiser,” says Irica Solomon, director of political affairs for the National Apartment Association, “but they continue to generate awareness and support for the issues facing the multi-family housing industry. Without involved organizations like For Rent Media Solutions, NAAPAC would not enjoy the strong existence it does today.”

About the National Apartment Association

One-third of the homes in America are apartment homes and many of these homes are represented by the National Apartment Association, America’s leading advocate for quality rental housing which represents more than 6.1 million apartment homes throughout the United States and Canada. The organization’s mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry. For information please visit http://www.naahq.org/.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 88 magazines covering more than 190 markets nationwide, including After 55 Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.

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Posted: June 20th, 2007