Press Room

FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Meredith Mobley                                                                                 
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

ForRent.com embraces virtual communication through new Layar mobile application
Apartment seekers can search thousands of ForRent.com apartment listings through the world’s first augmented reality browser

NORFOLK, Va.-(Dec. 1, 2009) -ForRent.com, anchor Web site of For Rent Media Solutions^TM, a division of Dominion Enterprises, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of their iPhone^® 3G S or Google Android mobile phone with a “layer” that shows them all the available apartments on ForRent.com within a 10-mile radius.

As a free mobile application, available from the iTunes Store or from Android Markets, Layar shows users their surroundings by displaying real-time digital information on top of reality through the camera of their cell phone. Once the apartment seeker selects the property of their choice, phone and email contact information appears at the bottom of the screen. Through the Layar application, they can also access the ForRent.com mobile site for even more property information.

“Mobile media is a leading method of communication among consumers,” says Terry Slattery, president of For Rent Media Solutions. “According to comScore Media Metrix, 80.1 million mobile users browse or use mobile applications. While an additional 31 percent use text messaging. The Layar application has been well received worldwide. As the first Internet listing service to use this application, we are proud to be connected to the next step in mobile technology and look forward to the future of mobile media.”

To find ForRent.com listings through Layar, apartment seekers must download the Layar application. Next, they search for the term “apartments” or “ForRent.com” to find the ForRent.com mobile application icon. From there, they simply point their phone in any direction and all available apartments on ForRent.com within a 10-mile radius will appear on the screen as colored pins.

The new mobile application is the latest addition to For Rent Media Solutions’ comprehensive mobile marketing suite of products that cater to the apartment seeker on the go, including the ForRent.com text messaging product, mobile Web site, and two additional mobile applications available through the iPhone^TM and T-Mobile G1^TM (GPhone).

To learn more about Layar and the ForRent.com application, please contact Mike D’Alba, director of mobile marketing at dalba@forrent.com.  

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition Web sites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 

Contact:                                                                                                                           
Meredith Mobley                                                                                      
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Viva La Vie Boheme in your apartment and win tickets to RENT: The Broadway Tour

ForRent.com and RENT: The Broadway Tour launch the “Viva La Vie Boheme” Facebook photo contest

NORFOLK, Va.-(Nov. 19, 2009)-ForRent.com, a division of Dominion Enterprises, and RENT: The Broadway Tour, celebrate the apartment living lifestyle with the “Viva La Vie Boheme,” Facebook photo contest. “Viva La Vie Boheme,” is the cry of Bohemians in the musical RENT meaning “Long Live Bohemia.” The contest asks apartment seekers to submit photos showing how they live “la vie boheme” in their apartments.

ForRent.com and RENT: The Broadway Tour will fly the winner and a friend to Sacramento, Calif., to attend the final performance of RENT: The Broadway Tour in February. Three finalists will each receive memorabilia from the show.

To participate, contestants must become a fan of the ForRent.com Facebook fan page and upload pictures of their free-spirited, apartment living lifestyle. In Facebook, visitors will be allowed to vote on their favorite photo through the “like” feature. The five photos with the most “likes” will be submitted to the cast of RENT who will pick the winner.

The contest consists of three phases:

o        Phase I: Submission, Nov. 9 - Dec. 15, 2009

o        Phase II: Voting,  Dec. 16 - Jan. 4, 2010

o        Phase III: Judging,  Jan. 5 - 8, 2010

“The ‘Viva La Vie Boheme’ Facebook contest is an exciting and creative way for apartment seekers to show how they celebrate the apartment living lifestyle,” says Terry Slattery, president, For Rent Media Solutions. “ForRent.com and RENT: The Broadway Tour have established strong followings, we look forward to seeing snapshots into the daily lives of ForRent.com followers and RENT fans.”

Visit the ForRent.com blog for more details. Apartment seekers and enthusiasts of RENT: The Broadway Tour can learn more about the contest through the RENT: The Broadway Tour Web site.

About RENT: The Broadway Tour

Adam Pascal, Anthony Rapp and Gwen Stewart reprise the roles they originated on Broadway in “Rent: The Broadway Tour” currently touring across the United States until February 2010. Over the course of its groundbreaking 12-year New York run, “RENT” transformed the definition of musical theater — and changed Broadway forever. Set in NYC’s East Village, “RENT” is a modern take on the classic Puccini opera, La Boheme. It tells the unforgettable story of a group of young artists learning to survive, falling in love, finding their voices and living for today.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Headquartered in Norfolk, Va., with 5,400 employees nationwide, the company provides a comprehensive suite of technology-based marketing solutions, more than 45 market-leading Web sites, and 450 magazines. For more information, visit http://www.dominionenterprises.com/.

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Contact:                                                                                                                           
Meredith Mobley                                                                                     
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

For Rent Media Solutions breaks down “Twitter Talk” with Tweet Spot

Industry leader brings multi-housing’s first Twitter educational session to annual marketing conference

NORFOLK, Va.-(Nov. 17, 2009) - Hashtags, re-tweets, DMs? What does it all mean? For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, will answer these questions as they host the multi-housing industry’s first Tweet Spot during this year’s Brainstorming Sessions^TM held at the Hyatt Regency in Houston,  Nov. 18-20.

Twitter “newbies” and power users alike are in for the ultimate Twitter experience during this year’s Multifamily Pro Brainstorming Sessions. At the Tweet Spot, attendees will learn more about leveraging the power of Twitter. Topics include:

• How to create a Twitter profile

• How to perform basic functions within the site

• Twitter terminology

• Tools to enhance user experience

• Why Twitter is beneficial for businesses

• How to cross-link with other social media sites

“The Tweet Spot is a great way for Brainstorming attendees and Twitter users of all experience levels to increase their Twitter knowledge,” says Tami L. Siewruk, chief imagination officer, Multifamily Pro. “It also creates the perfect opportunity to network and put Twitter handles to faces!”

Brainstorming allows multi-housing professionals to come together and generate creative ideas to improve their marketing campaigns. Attendees will also have the opportunity to speak to For Rent’s new media experts and participate in educational sessions regarding the social networking platform.

During the show, attendees can participate in “Tweetups,” meetings organized through Twitter and hosted by For Rent Media Solutions, to network and meet other attendees. These Tweetups help attendees turn their online network into reality, allow them to see who’s “following” who and maximize their social networking by meeting and mingling with the industry’s social media savvy.

Twitter users can follow For Rent Media Solutions at http://www.twitter.com/aptsforrent. Stay connected to the conference by searching for the hashtag #mfbsconf. A hashtag is a simple way to catalog and connect tweets about a specific topic. Any tweet regarding Brainstorming will include this hashtag.

For more information about this year’s Multifamily Pro Brainstorming Sessions, visit http://www.multifamilypro.com/brainstorming.htm.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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We are excited to announce two new partnerships with ForRent.com! These new partnerships will increase distribution for our clients, potentially bringing more LEADS to their door! An updated online distribution piece is attached and available on the Knowledge Exchange Center.

ForRent.com Partners with PadMapper.com

ForRent.com listings are now live on PadMapper.com. PadMapper.com is a web application that makes it easy to browse through and pick out apartment and house rental listings. Listings are pulled up on a Google map.

How Do You Find Our Listings?

You have two search options.

The “Hop Somewhere” box:

• Do a quick search by typing in the city where the property is located or the property’s address in the box next to “Hop Somewhere.”
• On the next page you will find apartment listings for the the city or location of your choice. Each red marker represents a listing.
• You have the option to zoom in or out for a better view.

Filter Listings:

• For more search options, expand the box by clicking on the + sign to the right of “Filter Listings.”
• From there, end-users can cater search criteria through a variety of options, including source. This is where you will find ForRent.com, in addition to Craigslist and Apartments.com.
• The sites filters search criteria in real time, bringing the end-user to apartments quicker.
• End-users have the option to subscribe to their filtered search option through the grey box that says “Subscribe to this View/Filter Search.”

To search for a new location, simply type the city or address in the box next to “Hop Somewhere.”

ForRent.com Expands Reach Through New Oodle/AOL Partnership

Through our partnership with Oodle.com, the official classified content provider for AOL, ForRent.com listings are now being fed to RentedSpaces.com. RentedSpaces.com is AOL’s new rental/apartments classified portal that offers apartment seekers a variety of lifestyle tips and advice. This site is now gaining traction and has become Oodle’s top referring partner as well as one of the top referring domains for ForRent.com. Renters can also reach the site through the new “Apartments” tab in the directory on the left hand side of the AOL.com Home page.

How Do You Find Our Listings?

You have two search options.

Search box on the Home page:

• From the Home page, the end-user should locate the blue box in the middle of the page and type a city, state or zip code in the designated area. Then, click on “Search”.
• This brings the end-user to their search results, where they can filter their search options.
• To find ForRent.com listings, type ForRent.com in the keyword box at the bottom of the “Refine Search” column.

Rentals tab on the Home page:

• From the Home page, the end-user can click the “Rentals” tab located in the dark gray box in the site’s header.
• The end-user can then click on the state of their choice on the map or locate it in the “Browse Rentals By State” blue box.
• They can then choose one of three options to locate their desired city.
• The next page brings the end-user to their search results.
• To find ForRent.com listings, type ForRent.com in the keyword box at the bottom of the “Refine Search” column.

Please be sure to share this information with your clients!

FOR IMMEDIATE RELEASE 

Contact:  
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Online video reaches major milestone and continues to gain popularity in the multi-housing industry

NORFOLK, Va.-(September 21, 2009)- A record 81 percent of U.S. Internet users watched online video in July 2009, according to an August 2009 study from comScore Media Metrix, a leader in digital measurement. The 158 million viewers was the largest audience ever recorded. At the same time, For Rent Media Solutions, a division of Dominion Enterprises, launched its 2000^th Community Theater^® online video. Both records point to the expanding role of online video in the multi-housing industry.

“For Rent Media Solutions understands why it’s important for multi-housing professionals to incorporate video into online marketing efforts,” says Terry Slattery, president of For Rent Media Solutions. “Combined, top social media and video sharing sites like YouTube^TM and MySpace^TM attracted nearly 170 million viewers in the U.S. alone who viewed more than 9 billion videos in July. These record-breaking numbers serve as proof of online video’s effectiveness and support the appeal of online video amongst consumers.”

Online video is growing as a cost-effective, dynamic form of media for multi-housing professionals to reach potential renters. For Rent Media Solutions^TM distributes its online video product, Community Theater, through a comprehensive syndicated video network. This network includes MySpace, Twitter and video sharing sites like YouTube. In August 2009, these videos were viewed more than 914,000 times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of For Rent Media Solutions’ 2,000th live video re-emphasizes the company’s support of online marketing backed by traditional print advertising. Each listing in For Rent Magazine^® has a unique URL that guides apartment seekers directly to that listing’s ad on ForRent.com, the main location where Community Theater videos are housed.

Visit comScore.com to view additional collected data on the U.S. online video market. To learn more about online video and For Rent Media Solutions’ online video strategy, contact Mike D’Alba, director of mobile media.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE 

Contact:
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

Natalie Cariola promoted to southern California regional manager of For Rent Media Solutions

Former general manager transitions into her new role as regional manager

NORFOLK, Va.-(September 17, 2009)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, is proud to announce Natalie Cariola’s promotion to regional manager of the company’s southern California region. In addition to Las Vegas, this new region includes the Inland Empire, Los Angeles, Orange County, and San Diego markets in California.

 ”Over the past several years, Natalie has demonstrated tremendous sales and management leadership in Los Angeles,” says Terry Slattery, president of For Rent Media Solutions. “In 2008, she received the Ernie Martin Outstanding Operations of the Year award, named after the company’s first president. This highly coveted award honors the best overall market in the nation. With her drive and determination, Natalie will lead the southern California region into an even more successful new year.”

Cariola joined For Rent Media Solutions in 2004 as a general manager. Since she joined, Cariola is a three-time winner of the President’s Club award, an award that recognizes the company’s top selling account executives in the nation for their efforts. Under her leadership, the For Rent Media Solutions Los Angeles market has been recognized for its outstanding sales and operation efforts. Before joining the company, Cariola worked with Homestore, Inc. as a national account director and then as regional sales manager, overseeing both inside and outside sales.

“I am honored to step into the role of regional manager for the For Rent Media Solutions southern California market,” said Cariola. “I am proud of the success our company continues to experience and look forward to finding more innovative ways to promote our clients and their properties.”

As regional manager, Cariola will oversee sales and operations for southern California.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for choosing your next apartment for rent. As the multi-family housing solution for apartment seekers and property managers, For Rent Media Solutions operates For Rent Magazine^® and publishes 99 magazines covering more than 190 markets nationwide. In addition, For Rent Media Solutions operates four addition websites, including ForRent.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

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