The latest news on the leading apartment resource!

Subscribe to RSS Get Apartment Blog Updates AddThis Social Bookmark Button
DEC
5

Terry Slattery Promoted to President of For Rent Media Solutions™

FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                             Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 

Terry Slattery Promoted to President of For Rent Media SolutionsTM

Former vice president and general manager transitions into his new role as president

 

NORFOLK, Va.-(December 5, 2008)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, is proud to announce Terry Slattery’s promotion to president of For Rent Media Solutions. This change is in recognition of Slattery’s contributions to both For Rent Media Solutions and the multi-housing industry.

“I have had the fortune of working with Terry for eight years now,” said Jack Ross, president of Dominion Enterprises apartment and employment businesses. “His impact on For Rent Media Solutions and the industry has been substantial. He continues to show his dedication to multi-housing through his membership in organizations like the National Apartment Association, where he was recently recognized as a recipient of a Paragon Award. I am confident For Rent Media Solutions will continue to grow under his leadership.”

Slattery entered the multi-housing industry in 1993, when he joined the For Rent Magazine® office in Las Vegas as an account executive. Since then, he has held several positions within the company, including national marketing director, vice president of marketing, and vice president of national sales and marketing. He assisted with the execution of LEADSTM, the original tracking service in the multi-family housing business, now considered the standard in the industry. He is also credited for heading up the group that created ForRent.com®, one of the nation’s leading apartment Internet Listing Services.

“I am honored to step into the role of president of For Rent Media Solutions,” said Slattery. “I am proud of the success our company continues to experience and look forward to finding more innovative ways to promote our clients through a combination of print and Internet services.”

Slattery is very active in the multi-housing industry, attending many industry conferences and serving as a board member for the National Apartment Association. In 2007, he was appointed chairman of the National Supplier’s Council. In this position, he co-chaired the NAA Education Conference and Convention in Las Vegas and oversaw the development of the National Suppliers Council. This is the highest level that a supplier can rise to in the multi-family industry.

In his last role as the vice president and general manager of For Rent Media Solutions, Slattery brought innovation to the industry through new initiatives such as online video and mobile technology. As president, he will oversee all aspects of print, Internet, production and operations for all For Rent Media Solutions publications and Web sites, including: For Rent Magazine®, ForRent.com, Apartamentos Para Rentar®, CorporateHousing.com and After 55TM Housing and Resource Guide.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide and Apartamentos Para Rentar®. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

###

Posted: December 5th, 2008

NOV
19

ForRent.com® Dominates Social Media in the Multi-Housing Industry

FOR IMMEDIATE RELEASE                                                                           

Contact: 
Wendy Froehlich                                                                                 
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

 

ForRent.com® Dominates Social Media in the Multi-Housing Industry

Leading Internet Listing Service is responsible for 66 percent of apartment industry’s social share of voice according to Vitrue, Inc.

 

NORFOLK, Va.-(November 19, 2008)-No other Internet listing service in the multi-housing industry has engaged its audience through social media quite like ForRent.com. According to Vitrue, Inc., a social media marketing company, ForRent.com is dominating the multi-housing sector’s social share of voice. As a product of For Rent Media SolutionsTM, a division of Dominion Enterprises, ForRent.com, utilizes tools such as Twitter, MySpace®, Facebook and YouTubeTM, to achieve this accomplishment.

ForRent.com’s ranking was determined by Vitrue’s Social Media IndexTM (SMI), the recently launched free tool that measures a brand’s online conversations. Based on patent-pending technology, scores are comprised of various online conversations ranging from text-dense micro-blogs to multi-dimensional video sites.

“We are thrilled with the results found by Vitrue’s Social Media Index,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “Social media is a very effective way to communicate with our core demographic of 18-34 year old adults. For Rent Media Solutions’ involvement in social networking sites like MySpace, Facebook, Twitter and video sharing sites like YouTube allows us to participate in a true dialogue with consumers, giving us more insight into our audience and their needs. We plan on expanding our social media efforts in the future. The Social Media Index will help us gauge the success of our efforts and how we are resonating with our consumers.”

Generating more than 83 percent of social media activity, video sharing makes up the largest portion of ForRent.com’s SMI score. Apartment property video commercials seen on ForRent.com, called Community TheaterTM, are distributed to an extensive network of channels including major search engines like GoogleTM and Yahoo!®, social networking sites such as MySpace, and video sharing sites including YouTube. During October alone these videos were viewed more than 17,000 times a day.

Generating more than 12 percent of the SMI score, communication through social networking makes up the second largest method of social activity for ForRent.com. MySpace has played a significant role in the success of For Rent Media Solution’s social networking efforts. More than 40 profile pages have been set up, representing more than 40 markets where the company’s anchor publication, For Rent Magazine, can be found. Through these efforts, For Rent Media Solutions communicates with more than 5,300 consumers. 

The remainder of the score is comprised of blogging and micro-blogging. This number includes activity from blogs, such as the ForRent.com blog, and key influencers who chat and push content through micro-blogs, such as Twitter. Twitter is a service that allows its users to send updates to their “followers” while trailing other individuals as well. For more details, please view the full Social Media Index report.

“The Vitrue Social Media Index provides invaluable insight for marketers to understand how they are stacking up in the social media space,” said Reggie Bradford, chief executive officer of Vitrue, Inc. “Brands are being talked about in social settings and we are providing the ability to proactively track these conversations. We firmly believe understanding and measuring your performance in these environments is key.”

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide and Apartamentos Para Rentar®. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Media Enterprises, LLC, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 16.7 million unique monthly visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

About Vitrue, Inc.

Vitrue, Inc. delivers world-class advertising solutions for marketers to connect with consumers in social ways. Vitrue turns traditional advertising into direct, personal relationships by harnessing the authenticity, depth and viral nature of social media, which enables consumers to help build brands through their online actions. Through their industry expertise, technology platform and integrated marketing approach, Vitrue offers the most comprehensive social media marketing solutions built exclusively for Fortune 1000 brands and agencies including P&G, Unilever, Pepsi and Grey Advertising. Vitrue is based in New York City and Atlanta. For more company information, please visit http://vitrue.com/.

###

Posted: November 19th, 2008

NOV
17

Print and Internet Combine to Form a Valuable Resource for Apartment Seekers

FOR IMMEDIATE RELEASE                                                                           

Contact: 
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

 

Print and Internet Combine to Form a Valuable Resource for Apartment Seekers

ForRent.com-The Magazine expands to Lansing, Mich.

 

NORFOLK, Va.-(November 17, 2008)- For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has expanded its publication, ForRent.comTM-The Magazine, to Lansing, Mich. The magazine, which provides apartment seekers with available apartments in the area, hit stands November 6.

“With a population of more than 500,000 and 35,700 residential units, Lansing will prove to be a promising market for ForRent.comTM-The Magazine,” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “ForRent.com-The Magazine capitalizes on the power of print and Internet by offering a print publication that includes a property’s ForRent.com® URL at the bottom of the page.”

ForRent.com-The Magazine distributes 15,000 magazines each month, to more than 500 retail locations throughout the greater Lansing/Jackson area. In addition to local restaurants, colleges and gas stations, ForRent.com-The Magazine can be found at Meijer®, 7-Eleven®, Rite Aid®, K-MartTM, Kroger® and Walgreens®.

For more information about ForRent.com-The Magazine, contact Carla Cantu, general sales manager, ForRent.com-The Magazine, at carla.cantu@forrent.com.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Media Enterprises, LLC, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 16.7 million unique monthly visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

###

Posted: November 17th, 2008

OCT
22

Multi-Housing Industry Leader Helps Dayton Apartment Seekers

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Multi-Housing Industry Leader Helps Dayton Apartment Seekers Find Ideal Housing

For Rent Magazine® expands to Dayton, Ohio

NORFOLK, Va.-(October 22, 2008)-Apartment seekers in Dayton, Ohio, are responding positively to the newest apartment publication in their area, For Rent Magazine. For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, recently introduced its latest version of For Rent Magazine to Dayton, Ohio. For Rent Magazine, the anchor publication of For Rent Media Solutions, helps consumers find apartments for rent.

“We are extremely excited to have launched yet another For Rent Magazine!” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “We are a company that is dedicated to fulfilling the housing needs of apartment seekers. According to a September 2008 research report from the National Multi-Housing Council, 47 percent of Dayton’s housing market are renters; this is nearly half the population! We are proud to bring this publication to the Dayton area and are sure that it will be a useful resource for both apartment seekers and property managers. The listings found inside For Rent Magazine can also be found on its online portal, ForRent.com.”

Apartment seekers can find the Dayton edition of For Rent Magazine in various locations throughout the area, including the Wright Patterson Air Force Base, local colleges and universities, restaurants and convenience stores, in addition to its exclusive placement in high traffic locations such as Meijer®, Sam’s Club® and Regal Cinemas®.

For more information about For Rent Magazine, visit http://www.forrent.com/. For more details on advertising opportunities, please contact Betty Bohlinger, general sales manager, at betty.bohlinger@forrent.com.

About For Rent Magazine®                                                                  

For Rent Magazine is a product of For Rent Media Solutions, a division of Dominion Enterprises. The publication, which has been servicing the multi-housing industry for more than 25 years, has 60 publications reaching more than 190 markets nationwide. With an average yearly circulation of more than 20 million publications, For Rent Magazine offers a fully customizable approach to multi-family housing marketing and has become the apartment resource of choice for advertisers and apartment seekers alike.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide and Apartamentos Para Rentar®. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com® and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

###

Posted: October 22nd, 2008

SEP
29

Hurricane Victims Find Housing with the Help of ForRent.com®

FOR IMMEDIATE RELEASE                                                                           

Contact: 
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

 

Hurricane Victims Find Housing with the Help of ForRent.com®

Leading Internet listing service supports national efforts to offer housing options for displaced hurricane victims

 

NORFOLK, Va.-(September 29, 2008)-In an effort to assist with relief efforts for the thousands of victims displaced by hurricanes Gustav and Ike, and tropical storm Hanna, ForRent.com has sent 17,000 apartment listings to the National Housing Locator System (NHLS) via Citizant, an organization that supports disaster recovery efforts for the U.S. Department of Housing and Urban Development (HUD). ForRent.com is a product of For Rent Media SolutionsTM, a division of Dominion Enterprises.

 

“The past few weeks have been very difficult for those hit hard by hurricanes Gustav and Ike, and tropical storm Hanna,” says Terry Slattery, vice president and general manager, For Rent Media Solutions. “We are more than happy to supply apartment listings to the NHLS, a system that plays a significant role in the rebuilding process for residents after a natural disaster. By sending these listings to the NHLS via Citizant, we hope to help these residents get back on their feet.”

ForRent.com apartment listings are sent to this site via Citizant, a leading provider of government professional technical solutions. The NHLS is used by various first responders such as FEMA, HUD and Red Cross in the event of a disaster.  The system contains vacant housing data from numerous government and commercial data sources-such as ForRent.com-and serves as a centralized database so that first responders can locate available housing for families displaced by disaster.  

“On behalf of my entire company, I want to personally thank our newest data providers-ForRent.com, HotPads.com, TenantsPlus.com, and RentLinx.com-for stepping up in a time of a national disaster to share their data,” said Alba M. Aleman, president and co-founder of Citizant. “It is because of cooperation from organizations like these that we are able to operate a system that plays such an important role in the lives of our fellow citizens.”

To learn more about ForRent.com, please visit http://www.forrent.com/.

About ForRent.com®

As a product of For Rent Media Solutions, a division of Dominion Enterprises, ForRent.com® offers more than 50,000 apartments nationwide, offering multiple apartment search functions.  As a leading internet listing service, ForRent.com gives prospective renters an opportunity to choose their next loft, townhouse, condo, efficiency, house, duplex or apartment for rent. Apartment seekers can view property photos, virtual tours, streaming video, maps, detailed floor plans, pricing and have instant contact with the leasing agents via phone, email, or text. In conjunction with For Rent Magazine®, which is available in 60 markets nationwide; ForRent.com serves as an additional resource for choosing your next apartment for rent.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, and ParaRentar.comTM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

###

Posted: September 29th, 2008

AUG
26

New Publication Helps Baby Boomers Find Ideal Housing in Retirement Hot Spot

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

New Publication Helps Baby Boomers Find Ideal Housing in Retirement Hot Spot

After 55TM Housing and Resource Guide Launches in Seattle

 

NORFOLK, Va.- (August 26, 2008) - Seattle Baby Boomers and beyond can now rely on an additional publication to meet their housing needs. For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched After 55 Housing and Resource Guide in Seattle, which according to the 2008 National Apartment Index, has been named the nation’s second best market for apartment living. The magazine, which helps consumers find housing and resources specific to their needs, hit stands Monday.

“Marketers are definitely taking note of the impact Baby Boomers have on our society,” says Terry Slattery, vice president and general manager, For Rent Media Solutions. “At 78 million strong, these sophisticated consumers are changing the way we in the multi-housing industry cater to this growing market. Through After 55 Housing and Resource Guide, we are presenting Baby Boomers and beyond with a variety of housing choices that work best with their lifestyle.”

After 55 Housing and Resource Guide is a niche publication that reaches out to baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com and offers a variety of housing options ranging from apartments and independent living to assisted living and continuing care retirement communities.

“Seattle is a market that is becoming more and more appealing to Baby Boomers and beyond,” says Robyn Epps, national director of sales and development for After 55 Housing and Resource Guide. “According to the Census data, 30 percent of Seattle’s population in 2007 was age 50 or better. With 245 skilled nursing and assisted living facilities counted last year, Seattle is a great place for the aging adult as well.”

As a monthly publication, After 55 Housing and Resource Guide is available in 800 locations throughout Seattle. The magazine is located in high traffic areas like SafewayTM, Top Food & Drug, Winco, Sam’s Club®, Denny’s®, Shari’s®, in addition to senior centers and hospitals.

Learn more about After 55 Housing and Resource Guide and housing options for adults 55 and older, including apartments, independent and assisted living and continuing care retirement communities, by logging on to http://www.senioroutlook.com/.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 91 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

##

Posted: August 26th, 2008