Multifamily industry’s leading media partner shares search and communication trends of renters
Norfolk, VA – (Mar. 1, 2013) – For Rent Media Solutions™ has published the Next Generation of Renters white paper after surveying more than 6,000 renters to bring an in depth understanding of resident needs, desires and expectations of multifamily communities.
By understanding what potential renters expect in a rental community, property managers and owners gain the needed insight to create a tactical marketing plan that increases occupancy and resident retention.
Filled with graphs and statistics from renters nationwide, this white paper addresses:
- How renters are searching for apartments
Social media presence can increase the property’s brand exposure by more than 80%
- Which ways renters want to communicate with their communities
Over 60% of renters have a preferred method of communication
- What renters would like to receive from their communities in the future
More than 50% of renters are looking for future features and amenities that property owners may already have but are not promoting
“For Rent Media Solutions consistently strives to elevate opportunities for property managers and owners to market to consumers.” said Terry Slattery, president of ForRent.com® and Homes.com™. “This white paper is structured so that properties can gain the invaluable insight into the search habits, communication styles and overall preferences of residents. The information can be used to formulate a cohesive marketing strategy that incorporates the responses of residents.”
Download the Next Generation of Renters white paper today.Google+