For Rent Media Solutions Announces Social Media Offering Unlike Any Other in Industry

| December 21, 2011 | 3 Comments



Wendy Froehlich
Vice President of Marketing
Phone: 757-351-7363
Fax: 757-961-4827


For Rent Media Solutions Announces Social Media Offering Unlike Any Other in Industry


NORFOLK, Va.— (December 21, 2011) — For Rent Media Solutions™ (FRMS), a leading resource for apartment searches nationwide and a division of Dominion Enterprises, today announced the upgrade of its Marketplace Expert social media offering to Marketplace Network 2.0, a move which reaffirms the company’s commitment to community development, building relationships and fostering resident retention.


Marketplace Network 2.0 is the result of an exclusive partnership with We Build Your Social Media, a Web-based virtual social media agency. This exclusive partnership includes a customized version of We Build Your Social Media’s Social Media Management System that will provide FRMS and its clients with a 360 degree social media tool that encompasses publishing, broadcasting, graphic design, education and reporting of all key social media marketing and communications initiatives on social networks. The roll out of Marketplace Network 2.0 will begin mid-February 2012 to all FRMS’ Expert customers, with more features scheduled for later in the year at no additional cost.


It was only this past February that FRMS announced an exclusive partnership with Oodle, whose Marketplace on Facebook and have more than 1 million unique visitors visit the 200+ Marketplace Exclusive sites on average each month. An online social marketplace application, Marketplace on Facebook is a venue where Facebook users can search for products and services in a social environment, ask questions, receive feedback and make recommendations.


Under this partnership, developed two packages: Deluxe and Expert. Expert customers enhanced their presence within the Marketplace by having their listings integrated with its Facebook Page and social graph of fans.  Since March, more than 390,000 LEADS have been delivered through the network.


Marketplace Network 2.0 builds upon the original product to make it even more effective by providing a custom sidebar and Welcome tab; access to three libraries containing pre-written content to post, schedule and deliver a customer’s brand message in advance across multiple social networks; a monthly sweepstakes facilitated and financed by FRMS; and keyword or phrase search capability and reputation management inbox that allow for tracking and responding to what people are saying about a customer’s brand and industry across all social media sites.


“It’s very exciting to be partnering with We Build Your Social Media which enables us to offer a holistic social media solution for our clients,” says Brock MacLean, senior vice president of FRMS. “The true value is that we can finally integrate professional, pre-written content, publishing, sweepstakes, design and reporting into our offering to make it complete. Soon our clients will be able to both immediately see and respond to brand conversations affecting the social media space and vice versa. This is a much needed and highly-sought after tool for brand managers.”


About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multifamily housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 99 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and™-The Magazine. For Rent Media Solutions operates four additional websites:®,®,® and®. Visit for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.


About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information, visit


About ™ (WBYSM) is a Scottsdale-based, full service social media agency and social media software developer. Founded in 2009, WBYSM specializes in developing social media applications and creating social media strategies for small businesses worldwide. Since its time in business, WBYSM has carved out a niche for itself in its systematic approach to helping small business owners establish an online brand identity, build customer loyalty online and gain bottom-line value. WBYSM’s proprietary application (Total Social Media System with over monthly30,000 users) caters to general and industry specific small businesses. The application provides users with all of the elements of a full service social media agency by allowing users to affordably create, manage and maintain their social media presence. WBYSM’s clientele includes Dr. Mikel Harry (best known as the co-creator of Six Sigma) and, among others. More information about WBYSM can be found at and on Twitter @WBYSM.


Category: 2011

Comments (3)

Trackback URL | Comments RSS Feed

  1. Mike says:

    Sounds a little like Sherpa to me.

    I wonder where the threshold for noise vs. real value add is; FR seems to be flirting with it in my very humble opinion.

    Hope your 2012 does indeed rock!


  2. Hey Mike- Thanks for your feedback. Our product offering is very different from Community Sherpa and will certainly add value. In addition to the exclusive partnership we have with Oodle and Marketplace on Facebook, For Rent offers major product differentiators than Community Sherpa at more than half the price.

    For the nominal cost of $100 per month, For Rent provides clients with a virtual social media agency through a full suite of tools that includes pre-written content, publishing, broadcasting, graphic design, education, reputation management and reporting all in one. This compared to the $380 per month that Sherpa charges its customers for a product, which, at its core, focuses on creating and maintaining the technical aspects of a blog, producing eight posts per month and managing the brand for the property.

    There’s certainly no shortage of social media monitoring and analytics service providers, however, our Marketplace Network 2.0 product offering is the only platform out there that offers the complete solution to social media management. It’s almost like a mashup of HootSuite, Wildfire, TweetDeck and Twitter Search.

    I welcome the opportunity to give you a more detailed look into the platform through my ‘How do you pick a social media consultant to partner with to meet your needs?’ blog post, which you can find here>>

    Also, feel free to email me directly if you would like me to give you a sneak peek.

    Thanks and hope you had a wonderful holiday!

  3. Car Classifieds says:

    Interesting information, Social media management and reputation management is a booming service in today competitive market.

Leave a Reply

If you want a picture to show with your comment, go get a Gravatar.

Captcha ( Required ) *