FOR IMMEDIATE RELEASE
Contact:
Wendy Froehlich
Marketing Director
meredith.mobley@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015
New Publication Targeting the 55+ Community Launches in Salt Lake City
After 55TM Housing and Resource Guide now available to Salt Lake City renters
NORFOLK, Va.-(May 13, 2008) -According to the National Apartment Index, Salt Lake City is quickly becoming a top market for apartment living, jumping 14 places from 34th best city in 2007 to 18th best in 2008. As a result, For Rent Media SolutionsTM, a leading resource for searching apartments for rent and a division of Dominion Enterprises, has launched After 55 Housing and Resource Guide in this market.
After 55 Housing and Resource Guide is a comprehensive housing publication for adults ages 55 and older. The niche publication reaches out to baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com and offers a variety of housing options ranging from apartments and independent living to residential care and continuing care retirement communities.
“Research shows that homecare nursing will grow 56 percent between now and 2014,” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “Communities that provide a range of housing services will therefore be attractive to Baby Boomers looking to age in place. With an apartment market that is expected to grow by approximately 1,800 units, Salt Lake City’s 55+ community can anticipate a publication geared specifically to their housing needs.”
As a monthly publication, After 55 Housing and Resource Guide reaches XX amount of locations throughout the Salt Lake City market, including high traffic areas like (insert key locations). To learn more about After 55 Housing and Resource Guide and housing options for adults 55, logon to http://www.senioroutlook.com/.
About After 55TM Housing & Resource Guide
After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in major markets, including Atlanta, Columbus, Minneapolis, Orlando, Phoenix, San Diego, Sacramento, Salt Lake City and Tampa.
About For Rent Media SolutionsTM
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.
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Tags: apartment, apartments, Baby Boomers, houses, housing, internet, managers, marketing, online, property, rent, renters, renting, Retirement, Salt Lake City, Seniors
This entry was posted on Tuesday, May 13th, 2008 at 5:40 pm and is filed under 2008. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
