Press Room

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

New Publication Helps Baby Boomers Find Ideal Housing in Retirement Hot Spot

After 55^TM Housing and Resource Guide Launches in Seattle

NORFOLK, Va.- (August 26, 2008) - Seattle Baby Boomers and beyond can now rely on an additional publication to meet their housing needs. For Rent Media Solutions^TM, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched After 55 Housing and Resource Guide in Seattle, which according to the 2008 National Apartment Index, has been named the nation’s second best market for apartment living. The magazine, which helps consumers find housing and resources specific to their needs, hit stands Monday.

“Marketers are definitely taking note of the impact Baby Boomers have on our society,” says Terry Slattery, vice president and general manager, For Rent Media Solutions. “At 78 million strong, these sophisticated consumers are changing the way we in the multi-housing industry cater to this growing market. Through After 55 Housing and Resource Guide, we are presenting Baby Boomers and beyond with a variety of housing choices that work best with their lifestyle.”

After 55 Housing and Resource Guide is a niche publication that reaches out to baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com and offers a variety of housing options ranging from apartments and independent living to assisted living and continuing care retirement communities.

“Seattle is a market that is becoming more and more appealing to Baby Boomers and beyond,” says Robyn Epps, national director of sales and development for After 55 Housing and Resource Guide. “According to the Census data, 30 percent of Seattle’s population in 2007 was age 50 or better. With 245 skilled nursing and assisted living facilities counted last year, Seattle is a great place for the aging adult as well.”

As a monthly publication, After 55 Housing and Resource Guide is available in 800 locations throughout Seattle. The magazine is located in high traffic areas like Safeway^TM, Top Food & Drug, Winco, Sam’s Club^®, Denny’s^®, Shari’s^®, in addition to senior centers and hospitals.

Learn more about After 55 Housing and Resource Guide and housing options for adults 55 and older, including apartments, independent and assisted living and continuing care retirement communities, by logging on to http://www.senioroutlook.com/.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 91 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, Apartamentos Para Rentar^® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

##

FOR IMMEDIATE RELEASE                                                                            

Contact: 
Wendy Froehlich                                                                                 
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363    
Fax: 757-282-6015

New Housing Publication Appeals to the Lifestyle of Today’s Baby Boomers

After 55^TM Housing and Resource Guide provides housing options and lifestyle resources for adults 55 and better in South Florida

NORFOLK, Va.-(August 14, 2008) - For Rent Media Solutions^TM, a leading resource for searching apartments for rent and a division of Dominion Enterprises, has expanded its After 55 Housing and Resource Guide division to the South Florida market. The housing publication, which caters to the lifestyles of Baby Boomers and beyond, debuted July 25.

Baby Boomers have a significant amount of buying power. In 2007 alone, eMarketer reported that Baby Boomers spent $3.8 billion on goods and services, more than any other demographic. This number is projected to increase to $4.6 trillion by 2015.                                          

“We have found that Boomers and beyond aren’t just interested in looking for their next place to live,” said Robyn Epps, national director of sales, After 55 Housing and Resource Guide. “They are looking for an independent lifestyle to go along with it. Florida has been recognized as one of the most popular retirement markets in the nation. After 55 Housing and Resource Guide is geared towards making the Baby Boomers’ housing search process as seamless as possible.”

After 55 Housing and Resource Guide is a niche publication that reaches out to Baby Boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com, For Rent Media Solutions’ online housing and resource guide, and offers a variety of housing options ranging from apartments and independent living to assisted living and continuing care retirement communities.

A monthly publication, After 55 Housing and Resource Guide reaches 555 locations throughout major cities in the South Florida market, including Miami-Dade, Palm Beach and Broward counties. The magazine can be found in high traffic areas like Publix, Sam’s Club, Big Lots, Denny’s, drug stores, restaurants, libraries, in addition to senior centers and hospitals. 

To learn more about After 55 Housing and Resource Guide and housing options for adults 55 and older, including apartments, independent and assisted living and continuing care retirement communities, logon to http://www.senioroutlook.com/.  

About After 55^TM Housing & Resource Guide

After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards Baby Boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in major markets, including Atlanta, Columbus, Minneapolis, Orlando, Phoenix, San Diego, Sacramento, Salt Lake City, San Francisco, South Florida and Tampa.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 96 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

###

FOR IMMEDIATE RELEASE                                                                           

Contact: 
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Nationwide Video Contest Finds $10,000 Grand Prize Winner in Pittsburgh

Local College Student Wins Big in ForRent.com’s Video Contest

NORFOLK, Va.-(August 4, 2008) - If you knew you could win $10,000 by creating a video about-of all things-furniture, would you do it? Brendan Walsh did. This 20-year-old, Art Institute of Pittsburgh student received the phone call of his life when he found out he was the grand prize winner of the “If Only Your Apartment Furniture Could Talk” video contest created by ForRent.com, a leading research Web site for searching apartments for rent.

As a digital media production major, Walsh thought it would be worth a shot to submit a video in the nationwide contest that challenged apartment seekers to tell ForRent.com why they deserved to win $10,000. However, the plea had to be made by the apartment’s current furniture. Walsh’s winning video, “Furniture Talk,” gave apartment renters a “fly on the wall” point of view of the interesting couch conversations their apartment furniture has when they’re not around. One couch tells the story of his lazy owners and why they should win $10,000 to add more furniture to their apartment.

Walsh submitted his short video to the contest Web site, where viewers got to vote for their favorite videos. As a freshman in college, he never imagined the effort he made in his first video would pay off so well.

“The day they announced the winner, I went to the site and saw my video,” says Walsh. “I didn’t even realize I had won. I just thought it was cool they put my video on the home page. I really took advantage of social media to get my video in front of voters. Social media is my life! It’s like a chain reaction. I tell 10 people, they tell 10 people and it spirals. I even created a Facebook group for my video submission to gain more views and votes.”

The once-struggling Pittsburgh college student and budding musician learned about the contest while perusing apartments in For Rent Magazine^® and on ForRent.com. Long gone are the days of Ramen noodles at breakfast, lunch and dinner for this self-proclaimed “super stoked” college student. With his winnings, Walsh plans to stock his refrigerator and cabinets, then share the wealth with his roommate and friends who helped create his prize video. He says he might even record a demo tape in a recording studio to help jumpstart his career as a musician.

Walsh’s video can be viewed at http://www.winapartmentfurniture.com/.

About ForRent.com^®

As a product of For Rent Media Solutions, a division of Dominion Enterprises, ForRent.com offers more than 50,000 apartments nationwide, offering multiple apartment search functions.  As a leading internet listing service, ForRent.com gives prospective renters an opportunity to choose their next loft, townhouse, condo, efficiency, house, duplex or apartment for rent. Apartment seekers can view property photos, virtual tours, streaming video, maps, detailed floor plans, pricing and have instant contact with the leasing agents via phone, email, or text. In conjunction with For Rent Magazine^®, which is available in 59 markets nationwide; ForRent.com serves as an additional resource for choosing your next apartment for rent.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide and Apartamentos Para Rentar^® magazine. For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

###