Press Room

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Multi-Housing Leader Goes Mobile with the Launch of New Web Site

For Rent Media Solutions introduces wap.forrent.com on Internet accessible cell phones

NORFOLK, Va.-(June 24, 2008)-Apartment hunters looking to quickly find apartments for rent on-the-go can rest easy. Today, For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announced that it is joining the likes of major Web sites such as Google Map, Business Week, TV Guide and ESPN with the launch of its first mobile Web site. Advertising for apartment listings on http://wap.forrent.com/ is currently available to clients who are using the text messaging product.

“With mobile devices growing more sophisticated, multifunctional, high-speed consumers are relying on their phones to accomplish every day tasks from shopping to finding directions,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “Consumers are looking for faster and more current methods of finding information needed to make an educated decision. According to research produced by Harris Interactive, consumers are viewing cell phones as “indispensable”, noting that 16 percent of U.S. homes are using wireless phones exclusively. Going mobile is the next logical step in the evolution of the technologically savvy products and services that are offered by For Rent Media Solutions.”

On http://wap.forrent.com/, apartment seekers can find the same basic search methods that can be found at ForRent.com, including address, city, state and zip code. After the search information is entered, the apartment seeker will be directed to a search results page where they will find a property photo as well as contact information. Once the apartment seeker has selected the property of their choice by clicking on the property name, they will be directed to a more detailed page for the property, where they will find a property description, additional photos, contact information and driving directions.

According to the Mobile Advertising Report created by Limbo, Inc., the world’s largest mobile entertainment company, there are more than 25 million mobile phone users in the United States. A mobile Web site can expose a property manager to a wider audience, making their apartment listings available to consumers not only through print publications and the Internet, but through their cell phones as well.

The ForRent.com mobile Web site is accessible by all cell phones with Internet capability and is hosted on a Wireless Application Protocol (WAP); a technology platform used to create sites that are easily accessible from handsets, even those with small screens and limited processing power. To view a demo of the mobile site, visit http://wap.forrent.com.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide and Apartamentos Para Rentar^®. For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                            Contact:                                                                                                                            
Wendy Froehlich                                                                                 
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Industry Experts from Leading Apartment Resource Slated to Present During Major Multi-Housing Conference

For Rent Media Solutions experts discuss hot topics in the multi-housing industry

NORFOLK, Va.-(June 24, 2008)- The National Apartment Association (NAA) Education Conference and Exposition is a key event for multi-housing professionals interested in learning about everything from popular topics to new products in the industry. This year, attendees can gain more insight in areas such as the Hispanic and 55+ communities as well as fair housing. Three industry experts from platinum sponsor For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, are scheduled to present during the June 26-28 event. 

Orlando provides the perfect backdrop for the 2008 NAA Education Conference and Exposition. This year’s annual event will be held at the Gaylord Palms Resort & Convention Center. Attendees can expect to “Get Educated and Invigorated” as they listen to various speakers, including Keynote Speaker Colin Powell and For Rent Media Solutions industry experts, Elsa Morales, Robyn Epps and Nadeen Green.

During the first morning sessions on June 26, attendees will have the opportunity to hear from Morales to gain more insight on the Hispanic consumer during her session, “The Next Generation of Hispanic Marketing”. Green will participate in the “Fair Housing-Who’s Got You Covered?” session, as a member of a fair housing panel to discuss hot topics in the industry regarding insurance and how independent and small owners can stay prepared. Epps will present “The Boomer Consumer” during the second morning session on June 27, educating attendees on the issues, facts, concerns and misconceptions of the diversified housing options for adults 55 and older. A more detailed description of each presentation can be found here.

As a platinum sponsor, For Rent Media Solutions will be highly visible at this summer’s conference. At booth 1517, attendees will learn more about the company’s powerful Print and Internet combination, as well as its technologically advanced marketing solutions, including Community Theater^TM streaming video, text messaging and social media.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact: 
Wendy Froehlich
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Streaming Video Gaining Exposure with help of Leading Internet Listing Service

For Rent Media Solutions streaming video product reaches significant milestone

NORFOLK, Va.-(June 23, 2008)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announced today that more than 1,000 streaming videos are now available on ForRent.com for apartment seekers to use as resources. This milestone reinforces the company’s commitment to the innovative marketing solutions.

Community Theater^TM, the streaming video product that gives property managers the opportunity to create a professionally produced video highlighting the features of their communities, launched in September of 2006 in select markets. Since then, more than 1,000 videos have been produced and uploaded to ForRent.com.

“Interactive advertising is evolving rapidly and online video has emerged as a major factor in the culture of communication,” says Terry Slattery, vice president and general manager of For Rent Media Solutions. “Our videos have received more than 3.4 million views, and in May 2008 alone our videos averaged over 17,800 views per day. As a marketing tool, this product generates more exposure for property managers and encourages conversation amongst apartment dwellers as well as properties and their potential residents.”

Streaming video has surged in popularity as more and more consumers are using the Internet as an additional form of mass communication. According to data from the comScore Video Metrix service, U.S. Internet users viewed over 11.4 billion online videos during March, 2008 and nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March.

In addition to ForRent.com and the property’s management company’s Web site, Community Theater videos are reaching hundreds of thousands of prospective renters through ForRent.com’s video syndication network. This network includes a variety of channels covering major search engines like Google^TM and Yahoo!^®, social networking sites such as MySpace^®, video sharing sites including YouTube^TM and many more.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide and Apartamentos Para Rentar^®. For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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