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MAY
27

For Rent Media Solutions™ Vice President Receives 2008 PARAGON Award

FOR IMMEDIATE RELEASE                                                                           

Contact: 
Wendy Froehlich                                                                                 
Marketing Director
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

 

For Rent Media SolutionsTM Vice President Receives 2008 PARAGON Award

Terry Slattery recognized for excellence in the apartment industry

 

NORFOLK, Va.-(May 27, 2008) - Terry Slattery, vice president and general manager of For Rent Media Solutions, a leading apartment resource for searching apartments nationwide and a division of Dominion Enterprises, is the proud recipient of the National Suppliers Council (NSC) Achievement Award, one of the prestigious PARAGON Awards given by the National Apartment Association (NAA). The awards recognize the multi-family housing industry’s top executives, employees, affiliate programs and communities.

“The National Suppliers Council is a great resource for industry managers, owners and suppliers,” said Slattery. “I am proud to have had the opportunity to work closely with them as a past chairman and am truly honored to be the recipient of such a prestigious award.”

Slattery, who has more than 15 years of industry experience, was the 2007 chairman of the National Suppliers Council. In this position, he co-chaired the NAA Education Conference and Convention in Las Vegas and oversaw the development of the National Suppliers Council.

“Terry Slattery has worked closely with the NAA for many years,” says Doug Culkin, CAE, president of the NAA. “As a past board member, we are happy to honor Terry for his significant contributions to the National Suppliers Council as well as his constant support of the NAA.”

The National Suppliers Council Achievement Award, the most significant recognition a supplier can receive in the multi-family industry, will be presented at the Annual PARAGON Ceremony June 28 during the NAA Education Conference & Exposition at the Gaylord Palms Resort & Convention Center in Orlando, Fla. For Rent Media Solutions will be a platinum sponsor at the conference.

About NAA

NAA, based in Arlington, Va., is the leading advocate for quality rental housing. NAA is a federation of nearly 200 state and local affiliated associations representing approximately 51,000 members responsible for more than 6.1 million apartment homes nationwide. It is the largest broad-based organization dedicated solely to rental housing. NAA members include apartment owners, management executives, developers, builders, investors, property managers, leasing consultants, maintenance personnel, suppliers and related business professionals throughout the United States and Canada. NAA provides information through advocacy, research, technology, education and strategic partnerships. NAA offers six national designation programs, publishes UNITS magazine and other industry publications; holds an annual Education Conference and Exposition; and promotes industry professionalism. For information, call 703/518-6141, e-mail information@naahq.org, or visit www.naahq.org. Nearly 80 million people, or one-third of the U.S. population, live in renter households.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 93 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide,  and Apartamentos Para Rentar®. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: May 27th, 2008

MAY
13

New Publication Targeting the 55+ Community Launches in Salt Lake City

FOR IMMEDIATE RELEASE                                                                           

Contact: 
Wendy Froehlich                                                                                 
Marketing Director
meredith.mobley@forrent.com
Phone: 757-351-7363    
Fax: 757-282-6015

 

New Publication Targeting the 55+ Community Launches in Salt Lake City

After 55TM Housing and Resource Guide now available to Salt Lake City renters

 

NORFOLK, Va.-(May 13, 2008) -According to the National Apartment Index, Salt Lake City is quickly becoming a top market for apartment living, jumping 14 places from 34th best city in 2007 to 18th best in 2008. As a result, For Rent Media SolutionsTM, a leading resource for searching apartments for rent and a division of Dominion Enterprises, has launched After 55 Housing and Resource Guide in this market.

After 55 Housing and Resource Guide is a comprehensive housing publication for adults ages 55 and older. The niche publication reaches out to baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The magazine powers SeniorOutlook.com and offers a variety of housing options ranging from apartments and independent living to residential care and continuing care retirement communities.

“Research shows that homecare nursing will grow 56 percent between now and 2014,” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “Communities that provide a range of housing services will therefore be attractive to Baby Boomers looking to age in place. With an apartment market that is expected to grow by approximately 1,800 units, Salt Lake City’s 55+ community can anticipate a publication geared specifically to their housing needs.”

As a monthly publication, After 55 Housing and Resource Guide reaches XX amount of locations throughout the Salt Lake City market, including high traffic areas like (insert key locations). To learn more about After 55 Housing and Resource Guide and housing options for adults 55, logon to http://www.senioroutlook.com/.

About After 55TM Housing & Resource Guide

After 55 Housing & Resource Guide is owned and operated by For Rent Media Solutions, a division of Dominion Enterprises. As a one-stop source for the adult age 55 and beyond, After 55 Housing & Resource Guide serves all the housing needs of this vast demographic. The publication is geared towards baby boomers planning their retirement, aging adults, and adult children who are researching housing options for their parents. The publication complements SeniorOutlook.com, the online housing and resource guide, and can be found in major markets, including Atlanta, Columbus, Minneapolis, Orlando, Phoenix, San Diego, Sacramento, Salt Lake City and Tampa.

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: May 13th, 2008

MAY
6

For Rent Media Solutions an Industry Pioneer in Social Media

FOR IMMEDIATE RELEASE    

Contact: 
Meredith Mobley
Marketing Communications Coordinator
meredith.mobley@forrent.com
Phone: 757-351-7366
Fax: 757-961-4827

 


For Rent Media Solutions and Industry Pioneer in Social Media

“If Only Your Apartment Furniture Could Talk” video contest now open

NORFOLK, Va.-(May 6, 2008)-For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, announced today that its “If Only Your Apartment Furniture Could Talk” video contest (http://www.winapartmentfurniture.com/) is now open for entries.

“Social media is a proven promotional tool which enables us to build our brand effectively,” said Brock MacLean, vice president of national sales and development for For Rent Media Solutions.  “With this contest, we are reaching out to our consumers and giving them the opportunity to create their own Web 2.0 user generated content. This helps strengthen our consumer relationships, build brand loyalty and solidify our position as an innovative leader in the industry.”

The consumer video contest-in which the grand prize winner will receive $10,000 to re-furnish their apartment home-is intended to leverage the power of social media to the benefit of ForRent.com’s apartment community clients. The video contest is the latest addition to For Rent Media Solutions’ commitment to social networking as a complement to print and online advertising. In November 2006 For Rent launched Community TheaterTM, a streaming video product, and in July 2007 it launched Text Messaging, a mobile media product.

Directly Benefits Property Managers

Participating property managers should see an increase in LEADSTM from the boost in site traffic on ForRent.com. The contest also provides an opportunity for property managers to interact more with their residents-increasing the residents’ brand loyalty in the community and the property management company-and can be used as an extension to their existing Resident Retention Program. Collateral pieces announcing the contest may be requested by e-mailing contest@forrent.com.

The furniture promotion is supported by online and offline advertising including billboard advertising in select markets, national print advertising targeting college students and a public relations campaign that incorporates social media placement.

The consumer promotion utilizes a variety of social media features, most notably in its ability to quickly become a viral marketing campaign. After the contest closes on June 15, visitors to WinApartmentFurniture.com will vote for their favorite video. Voters have the opportunity to comment on each video and e-mail videos to friends to encourage them to vote. Consumers can also use a syndication widget to easily distribute their favorite video to more than 20 popular social networking Web sites, including Myspace, Facebook and Friendster. The contest will help entrants build a sense of community through the exchange of personal stories and ultimately better match the right apartment seeker with the right apartment.

Utilizing Branded WatermarkingTM a unique technology provided by Vitrue, the leader in branded social media communities and promotions, each video will be tied back to ForRent.com. The ForRent.com branded videos can move from one social network to another, live on third-party video sharing sites, be e-mailed through anyone’s list of contacts and still retain the stamp of approval and an active link back to the ForRent.com community.

How It Works

Participants are asked to creatively tell ForRent.com through the eyes and voice of their current apartment furniture why they should win $10,000 towards new furniture. Videos must be original and 2 minutes in length or shorter. Acceptable formats include MPEG, QuickTime and Real Media, among many others. Maximum file size is 100 MB.

The winning video and the top ten finalists will be announced on or around July 22, 2008.

The grand prize winner will receive $10,000 to be used towards the purchase of new apartment furniture. The top 10 finalists will take home an iPod Shuffle. The grand prize video and the runners-up will be posted to WinApartmentFurniture.com and other social networking sites.

To learn more about ForRent.com’s “If Only Your Apartment Furniture Could Talk” video contest, log on to http://www.winapartmentfurniture.com/

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.dominionenterprises.com/.

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Posted: May 6th, 2008

MAY
5

ForRent.com® Quickly Converts Leads into Lease Agreements with eStara Click to Call and eStara Save & Send

ForRent.com® Quickly Converts Leads into Lease Agreements with eStara Click to Call and eStara Save & Send

Leading Internet Listing Service first to offer eStara technologies to apartment community for real-time personalized contact

Cambridge, MA - May 5, 2008 - ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, today announced that ForRent.com, a leading online marketplace for apartment seekers, property managers and owners, has launched enhanced online conversation applications for its advertisers powered by eStara Click to Call and eStara Save and Send. ForRent.com is owned and operated by For Rent Media SolutionsTM, a leading apartment resource for searching apartments nationwide.

As first-time homebuyers who can’t afford adjustable rate mortgages return to the rental pool, new opportunities are emerging in apartments leasing. A recent report by Marcus and Millichap, a national brokerage firm specializing in real estate investments, states that apartment demand is expected to rise because of the impact of the home-buying slowdown. The long term outlook for apartment rentals also looks promising as echo boomers - the children of the baby boomers, born from 1977 through 1994 - have already moved into the housing market. With less attainable home-buying goals, echo boomers will boost demand for apartment residences sharply, according to the National Multi Housing Council. To capitalize on this trend, For Rent Media SolutionsTM turned to ATG’s e-commerce optimization services and selected eStara Click to Call and eStara Save and Send, making it easier for advertisers to instantly connect with prospective renters.

“For Rent Media Solutions is proud to be the first in the online multi-housing industry to offer eStara’s Click to Call and Save and Send applications to property managers and owners, so they can create a memorable experience for apartment hunters at no additional cost,” says Terry Slattery, vice president/general manager, For Rent Media Solutions. “We realize consumers are changing the way they seek and share information; as For Rent continues to generate more inquiries on behalf of our advertisers, eStara technologies will allow them to immediately validate many apartment-seeking leads and turn them into signed lease agreements.”

With Click to Call and Save & Send, ForRent.com can help property managers and owners keep up with the increased demand for apartment rental inventory by qualifying new leads and quickly converting them to lease agreements. The combination of Click to Call and Save & Send can help close the loop between online and offline conversion of ForRent.com’s more than 50,000 apartment community listings nationwide.

eStara Click to Call allows apartment seekers to immediately speak with a property manager to receive real-time information about an online listing by simply clicking a button to connect via phone, encouraging a much more personalized sales experience. eStara Save & Send provides apartment seekers the ability to save or send an apartment listing in an electronic format - to a PC desktop, the Web or mobile device - for reference so that no lead is lost and an account of every phone call is recorded. Because an apartment hunter can file a listing to be accessed at a later time, eStara Save & Send extends the life of each online apartment listing and improves the chances of closing the deal on lease agreements.

“eStara Click to Call and Save and Send technologies will make a significant impact in the ForRent.com community,” said Shari Solis, vice president, media for ATG’s eStara services. “As the apartment rental industry sees an uptick in demand, eStara services will help ForRent.com differentiate itself in a competitive marketplace and provide a customized channel for their advertisers to effectively manage apartment seeker inquiries.”

About For Rent Media SolutionsTM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.comTM-The Magazine, and publishes 94 magazines covering more than 190 markets nationwide, including After 55TM Housing & Resource Guide, Apartamentos Para Rentar® and Florida Condominium and Townhome. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.comTM, CorporateHousing.com®, ParaRentar.comTM and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world’s most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry’s most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world’s most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG’s solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy’s, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG’s filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara’s product and service deployments will not be successful, on time or significantly enhance the user’s Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara’s software products and services; the possibility that eStara’s offerings will not enhance its customers’ online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara’s product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

For inquiries:

Tucker Walsh
ATG
+1.617.386.1159
twalsh@atg.com

http://www.atg.com/

Charna Cummings
Matter Communications
+1.978.499.9250
charna@matternow.com

http://www.matternow.com/

Posted: May 5th, 2008