Press Room

FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Dial Directions Announces Partnership With For Rent Media Solutions^TM

For Rent Magazine^® offers a new mobile locator service that provides directions to any apartment address in the San Francisco Bay area and an additional 30 markets

Norfolk, VA (November 20, 2007)- Dial Directions (http://www.dialdirections.com/) today announced a partnership with For Rent Media Solutions, a leading resource for searching apartments for rent nationwide and a division of Dominion Enterprises. Apartment seekers can now receive a text message with turn-by-turn directions to apartments in the San Francisco Bay area by calling Dial Directions’ free voice-activated service advertised in their local For Rent Magazine.

“At For Rent Media Solutions, we believe in leveraging cutting-edge technology with traditional print media to offer our advertisers the most comprehensive marketing strategies to reach as many apartment seekers as possible,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “By offering Dial Directions to For Rent Magazine readers in the Bay area, we’re giving our advertisers an opportunity to grow leads in their apartment community in a matter that is unmatched in our industry.”

How It Works

The apartment prospect dials “D-I-R-E-C-T-I-O-N-S” (347-328-4667) on their cell phone. This number is made available to the prospect through the fill page located within For Rent Magazine. Once they have made the free phone call, the prospect can then verbally give their current location and destination. This can be a specific destination address or intersection. The service responds via text messaging with turn-by-turn directions, directing the prospect to the property. There is no registration cost or service fee to use Dial Directions. Only standard cell phone minutes or text messaging fees charged by a carrier may apply.

The initial launch was implemented in September in the San Francisco Bay Area market, which includes more than 90,000 For Rent Magazine distributed monthly to approximately 1,200 distribution outlets.

“Partnering with the For Rent Magazine, a well-regarded publication in the multi-family housing industry, enables us to reach millions of people who need to get directions quickly and easily,” said Amit Desai, co-founder and chief product officer of Dial Directions. “Whether you’re coming from work or spending the day looking for apartments, all you’ll need is For Rent Magazine and a cell phone, and you’ll be on your way to finding your next place to call home.”

This month, For Rent Magazine will make the Dial Directions service available to more than 30 markets nationwide. By December, the service will be available to all 190 For Rent Media Solutions markets, giving the apartment seeker the opportunity to easily locate the apartment listing of their choice with a simple free telephone call.

About Dial Directions

Dial Directions provides the industry’s best platform for voice-activated location-based services. Dial Directions’ first of a kind phone service “D-I-R-E-C-T-I-O-N-S” (347-328-4667) enables any cell phone user to call and ask for directions to any address, store destination or public event, and receive directions by text message instantly. Now available in over 2,700 cities across 15 metro areas across the U.S., including New York, San Francisco, Los Angeles, Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Miami, Philadelphia, Las Vegas, Sacramento, San Diego and Washington, D.C., the free service bridges the gap for consumers between the online and mobile worlds for location-based services. The company is privately-funded and made up of a team of industry experts in voice interfaces, speech recognition and navigation. For more information, visit http://www.dialdirections.com/.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, Apartamentos Para Rentar^®, Florida Condominium and Townhome and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Multi-Housing Industry Professionals Seek New Marketing Techniques During 2007 Brainstorming Sessions^TM

For Rent Media Solutions^TM informs multi-housing industry professionals about additional marketing opportunities

NORFOLK, Va.-(November 14, 2007) - As the exclusive diamond sponsor for Multifamilypro’s 2007 Brainstorming Sessions, For Rent Media Solutions, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, is generating awareness among property managers about the various points of contact they can use to reach apartment seekers.

With the theme “Ideas That Rock”, this year’s Brainstorming session will be held at the Rio All-Suite and Casino hotel in Las Vegas from November 14-16. For Rent Media Solutions has been a top sponsor for the event since 1994, holding the position of diamond sponsor for nearly a decade.

“For Rent Media Solutions has been the exclusive diamond sponsor for the Brainstorming Sessions since 1998,” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “We have found that consumers are not only changing the way they communicate, but the way they seek information as well. This year, we will use our position at Brainstorming to inform the multi-family housing industry on the many ways consumers are changing the way they communicate and seek information. We will also educate industry professionals on various points of contact that can be used to reach the apartment seeker, including innovative approaches like mobile marketing, instant messaging and streaming video, as well as more traditional means like phone leads, guest cards and email.”

By offering a variety of marketing approaches, For Rent Media Solutions is allowing the property manager to connect with their potential renter in a manner that best accommodates them during their apartment seeking process. Industry professionals who attend this year’s Brainstorming Sessions will have the opportunity to learn more about alternative techniques like streaming video and mobile marketing.

According to an August 2007 study by MarketTools, over a three month period 43 percent of U.S. mobile users sent text messages and 4.2 million mobile users sent text messages to respond to “off-mobile” advertisement, such as contest, coupons or information about products, brands and services. Mobile marketing is proving to be an effective way to reach the end-consumer. In June, For Rent Media Solutions launched its text messaging package, which is now available in limited markets nationwide. Property managers have the opportunity to include a unique keyword in their print advertisements listed in For Rent Magazine^®. They also have the opportunity for placement on the magazine’s cover, on ForRent.com as well as additional on-site signage. The curious apartment seeker sends a text message with the property’s unique keyword to the short code 47368 (4RENT). Within seconds the apartment seeker receives a text message with information about the property.  

It is evident that online video is also being incorporated into the consumer’s online experience. According to eMarketer, 66 percent of Americans watch online video advertisements and 46 percent take action on what they’ve seen. comScore Media Metrix states that nearly 134 million Americans viewed online video in July 2007.

During Brainstorming, industry professionals can learn more about Community Theater^TM, a customized streaming video package for their community; which can be shown on ForRent.com and ParaRentar.com as well as the management company’s site and a variety of video-sharing websites. It includes a professional voice over, production and editing, and a video e-mail brochure to send to prospects for follow up.

“For Rent Media Solutions clients who utilize Community Theater will drive traffic to their site,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “They have the opportunity to build their company’s brand awareness as well as raise company perception to their audience.”

Apartment industry professionals will have the opportunity to learn more about the various points of contact offered by For Rent Media Solutions during the conference.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, Apartamentos Para Rentar^®, Florida Condominium and Townhome and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit http://www.dominionenterprises.com/.

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FOR IMMEDIATE RELEASE                                                                           

Contact:
Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-282-6015

Print and Online Marketing Duo Increases Reach to Apartment Seekers in Louisville

Louisville property managers use cutting-edge marketing techniques to influence apartment seekers

NORFOLK, Va.-(November 8, 2007) -Louisville property managers are reaching apartment seekers through innovative marketing approaches, including one of the newest publications in the market, ForRent.com^TM-The Magazine and online components like the ForRent.com^® interactive Room Planner and streaming video package, Community Theater^TM. The magazine and Web site are both owned by For Rent Media Solutions^TM, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises.

The Print and Internet combination offered by ForRent.com-The Magazine has changed the playing field among publications in the multi-housing industry. A recent study by iProspect reveals that 35% of online search users are driven to search as a result of an offline channel such as newspapers and magazines. ForRent.com-The Magazine merges print apartment listings with their Internet listing on ForRent.com, offering a strong Print and Internet combination that allows property managers to maximize their visibility. Through this publication, property managers can list their property in the magazine and direct apartment seekers to their listings online through the property’s distinct URL at the bottom of the page.

“The Print and Internet combination provided by ForRent.com-The Magazine has proven to be an excellent resource for property managers who are seeking additional approaches to market their communities,” says Anita Williams, ForRent.com-The Magazine regional manager. “It also creates a great opportunity for apartment seekers to see some of the best apartments for rent in Louisville.

ForRent.com-The Magazine can be found in convenient locations such as Wal-Mart, Meijers, Wild Oats, Hollywood Video, Big Lots and in highly visible outdoor boxes. The publication can also be found at local restaurants, universities and gas stations, as well as the Chamber of Commerce and Preferred Employers. Property managers in Birmingham, Nashville, Oklahoma City and Connecticut as well as Raleigh, Charlotte, and the Triad area of North Carolina, utilize this publication as a modern and innovative approach to marketing their apartment communities.

All listings in the print publication can be found on ForRent.com, which caters to the end-user’s online experience. Room Planner, an exciting interactive feature, allows apartment seekers to create the apartment of their dreams before they decide to rent. Streaming video has also been introduced, allowing property managers to advertise their product in a way that has never been done before. Community Theater is a streaming video package that offers ForRent.com clients custom video for their community. The streaming video package also includes production and editing, a professional voice over and a video e-mail brochure to send to prospects for follow up.

“I truly benefit from the interactive room planner feature on ForRent.com,” says Cris Oliver, assistant property manager for Summit Place Apartments. “It helps future residents lay out their apartment before they even look at our property. I always suggest they go online and try it. ForRent is a step ahead of any other website.”

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, Apartamentos Para Rentar^®, Florida Condominium Sales and Rental Guide and Atlanta Townhome and Condominium Sales and Rental Guide.  For Rent Media Solutions operates five additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, ParaRentar.com^TM and FLCondoGuide.com.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

About Dominion Enterprises

Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit http://www.dominionenterprises.com/.

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