Press Room

FOR IMMEDIATE RELEASE

Contact:
Wendy Froehlich
Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
Fax: 757-282-6015

ForRent.com^TM Forms Exclusive Partnership with HelloMetro.com

Norfolk, VA-(August 8, 2006) - ForRent.com, one of the nation’s leading internet listing services, has formed an exclusive partnership with HelloMetro.com, providing apartment seekers with a variety of apartment listings for over 300 cities throughout the U.S.

“We are all about the local Internet and local content,” says Clark Scott, President and CEO of HelloMetro.com. “This partnership with For Rent allows us to bring local Apartment information to our visitors.”

“This partnership strengthens our opportunity to provide apartment seekers with listings across the United States,” says Terry Slattery, Vice President/General Manager of For Rent.  ”Our clients will also benefit from the extensive reach and online exposure to generate more LEADS^TM and response.”

Through this partnership, apartment seekers can easily access listings seen in the For Rent publications as well as the For Rent site by clicking on the “Apartments” tab on the Hello Metro site for the city of their choice. According to Clark Scott, the Hello Metro city networks receive over 3 million unique visitor clicks a month across the Hello Metro Network. By taking advantage of this partnership, For Rent advertisers receive a broader range of exposure, allowing the site to reach into smaller cities and towns.

ABOUT FOR RENT^®

Headquartered in Norfolk, VA, For Rent^® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^TM, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT HELLOMETRO.COM

As we have said for five years now, the future of the Internet is “Local.” HelloMetro.com offers users the opportunity to get to know a city through local history, attractions, real estate, jobs, Yellow Pages, local resources and other partner sites that provide the most complete and up-to-date information in their particular subject areas. Unlike cluttered city portals that blast online audiences with irrelevant advertising information, HelloMetro.com uniquely dedicates each city site to the flavor of the individual location. The company currently operates 550 locally-oriented city information websites worldwide (http://www.helloseattle.com/, http://www.hellomiami.com/, http://www.hellolouisville.com/ , http://www.hellonewyork.com/ , http://www.hellosanfrancisco.com/, http://www.hellotokyo.com/, http://www.helloparis.com/). HelloMetro.com regularly ranks in the top three city searches with competitors including CitySearch.com, YellowPages.com, Google.com (Local Search) and Microsoft’s new Local.Live.com.

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FOR IMMEDIATE RELEASE

                                                                          Contact:
Wendy Froehlich
 Marketing Director
  Wendy.Froehlich@forrent.com
Phone: 757-961-4695
               Fax: 757-282-6015
   

Allison Boudreau announced as General Sales Manager of ForRent.com-The MagazineTM in Connecticut

Norfolk, VA-(August 3, 2006) - For Rent^® along with its parent company, Trader Publishing, is proud to announce the addition of Allison Boudreau as General Sales Manager for the Connecticut office of their newest publication, ForRent.com-The Magazine^TM. The Connecticut magazine is scheduled to launch October 2006.

“We are very excited to have Allison join For Rent as our ForRent.com^®-The Magazine^TM General Sales Manager for the Connecticut office,” says Terry Slattery, Vice President/General Manager of For Rent. “Connecticut is a thriving market and we believe that with the addition of this office, For Rent can definitely take advantage of its growth potential.”

Allison has been a marketing partner to the apartment industry for eight years. In the past, she was the Publisher and Owner of a Connecticut apartment industry magazine. She spearheaded the formation of the Connecticut Apartment Association and assisted with the Westchester, New York Apartment Association. 

“I am extremely honored to be working with For Rent”, says Boudreau. “As the General Sales Manager, I feel fortunate to be given the opportunity to introduce ForRent.com^®-The Magazine^TM to my colleagues in the Connecticut market. With this product, For Rent is offering a complete media solution of such high caliber, the likes of which I have never seen before.”

As the General Sales Manager, Allison will be responsible for overseeing all sales efforts in her market as well as all operations for the Connecticut office.

ABOUT FOR RENT^®

Headquartered in Norfolk, VA, For Rent^® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^TM, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Venture. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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FOR IMMEDIATE RELEASE 
                                                                    
Contact:
    Wendy Froehlich
Marketing Director
Wendy.Froehlich@forrent.com
Phone: 757-961-4695
Fax: 757-282-6015

Anita Williams announced as ForRent.com®-The MagazineTM Regional Manager

Norfolk, VA-(August 1, 2006) - For Rent^®, along with its parent company, Trader Publishing, is excited to announce the promotion of Anita Williams to the Regional Manager position for ForRent.com-The Magazine. This Magazine is For Rent’s latest offering designed to meet the needs of clients and apartment seekers in highly competitive markets not covered by For Rent Magazine^®.

“I am honored to have been chosen as the ForRent.com-The Magazine Regional Manager,” says Williams. “I have been in the apartment industry since 1992 and am so proud to be working for a company that is such a leader in this industry.”

Anita joined Trader Publishing Company in 2002 with Auto Trader as an Account Manager in Tampa, FL. Within months, she moved to For Rent Magazine where she worked as the Senior Account Manager and helped in training efforts. Her insight and dynamic approaches to the Multi-Housing industry prompted For Rent to promote her to National Sales Development Manager. In 2005, she was asked to launch the Raleigh edition of ForRent.com-The Magazine. Since its launch, revenue for the magazine has seen a 241% increase.

“Anita has been the driving force in launching ForRent.com-The Magazine,” says Terry Slattery, Vice President/General Manager of For Rent. “She was so successful with the launch that we immediately realized she could dramatically impact this new division. We know the development of this business line is in good hands with Anita leading the charge.”

As the Regional Manager, Anita’s main responsibilities are opening new markets and assisting with the operations of those markets. In addition to Raleigh, Anita has overseen the magazine launches in Charlotte, Birmingham, Nashville and Connecticut. She is also a member of the Apartment Associations in those markets.

ABOUT FOR RENT^®

Headquartered in Norfolk, VA, For Rent^® is a division of Trader Publishing Company. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent provides superior products, outstanding customer service, and tangible results. For Rent is your apartment guide to help you find your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent operates For Rent Magazine, as well as ForRent.com^®-The Magazine^TM, and publishes 63 titles covering more than 190 markets nationwide, as well as Senior Outlook^TM and Para Rentar^TM. For Rent operates four additional websites: ForRent.com^TM, SeniorOutlook.com^TM, CorporateHousing.com^® and ParaRentar.com^TM. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.

ABOUT TRADER PUBLISHING COMPANY

Formed in 1991, Trader Publishing Company is the nation’s leading publisher of specialty classified advertising publications, including over 750 paid and free magazines such as Auto Trader, For Rent, Harmon Homes and The Employment Guide. The company is divided into five major divisions: Trader Electronic Media, United Advertising Media, Trader Publications, Trader National Publications and Trader Ventures. With a weekly circulation exceeding 8.7 million, Trader’s publications have a significant audience among buyers and sellers nationwide. With over 335,000 outlets and more than 185 markets nationwide, it boasts the largest paid and free distribution publication network across the U.S.; and it operates 11 regional printing plants.

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